MOBILE ADVERTISERS SHOULD LEARN FROM THE BOXING-RING
5 THINGS
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“The fight is won behind the lines, in the gym and out there on the road, long before I dance under those lights.” Muhammad Ali
PREPARATION IS KEY01
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Measurable business objectives
PREPARATION IS KEY01
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Clear roadmap Understand your ecosystem
Dedicate the right budget and optimise
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Speaker note: Our take for App owners: Your campaign success starts before any ad is aired. State a clear & measurable business objective, Define a clear roadmap, select the right tools, think about it even when you build your app Understand the ecosystem your app is operating in to better structure your campaign. Dedicate the right budget, carefully choose your success factors and optimization strategy. Case study: IconPop Song Launch Campaign (GM)
PREPARATION IS KEY01
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125kinstall in 48 hours
#28rank on the overall top free
eCPIof $0.31
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Speaker note: Icon Pop Song 2 by Alegrium By carefully preparing the the campaign to align with Alegrium business objectives, GrowMobile delivered scale at a cost-effective rate on iOS. The result: more than 125K total IPS2 installs over 48 hours, ranking #28 in the overall top free and an eCPI of $0.31.
MASTER THE FUNDAMENTALS02
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Speaker notes: Every boxer will practice each of the four basic strokes – thousands of times, just to master them so he will know when to introduce a new strike when the right time comes.
Selecting the
right channel
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the right timing
and test, test, test
MASTER THE FUNDAMENTALS02
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Speaker notes: Our take for App owners: At times, you should enter the right channel at the right time! Test, test, test on a small budget and optimize your campaign.Traditional non-mobile categories, like dating, ecommerce, travel, insurance, should enter the mobile arena and win! (case study of Privalia by MMR)
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3accounts
Over 100campaigns
600Ads
MASTER THE FUNDAMENTALS02
Ability to optimize easily to
150 ads and scale
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Speaker notes: Privalia Innovative online fashion outlet Privalia used Facebook’s mobile app ads to reach its audience every day, everywhere. Privalia’s mobile-first Facebook strategy made it a market leader whose engagement and sales refused to wilt in the summer heat. The result: Pravilia were able to scale and manage 3 different accounts with more than 100 live campaigns and over 600 ads in a few minutes and were able to easily identify, among 150 ads, which ads are performing better and allocate more budget to them
“In boxing you create a strategy to beat each new opponent, it’s just like chess.” Lennox Lewis
FIND THE RIGHT COACH03
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elladk
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Speaker note: Every boxer requires an experienced coach to train and guide him to achieve greatness and win the fight.
FIND THE RIGHT COACH03
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Exceptional results come from fine-tuned strategy, performed by proven professionals.
elladk
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Speaker notes: Our take for App owners: There is no template for mobile advertising. Testing new networks, traffic sources and campaign targeting parameters. Exceptional results come from fine-tuned strategy, performed by proven professionals. Find a platform that will help you gather and analyze data and make intelligent optimization choices and will teach you about your app’s marketability, scalability and limitations and how to optimize. These steps will help lead you to your next round, and maximize your campaign in real time!
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FIND THE RIGHT COACH03 #5 on the Top Free apps
on iTunes in the US
Reached #10on the Top Grossing chart.
The game was able to stay in the
High School Story hit
Top 100 freeand Grossing charts for several weeks
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Speaker notes: Highschool Story by Pixelberry GrowMobile helped Pixelberry develop an effective user acquisition strategy, driving their game, High School Story, to the number 10 spot on the Top 100 Grossing chart in iTunes. The result: High School Story hit #5 on the Top Free apps on iTunes in the US and reached #10 on the Top Grossing chart. The game was able to stay in the top 100 Free and Grossing charts for several weeks through efficient ad spend across high-quality traffic and exceptional campaign management. To date, Pixelberry has spent millions of dollars with GrowMobile, achieving long-term value and ROI using our insightful optimization to guide their revenue decisions and scale and maintain growth.
STRIKE FROM ALL DIRECTIONS04
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Speaker notes: You never win a fight by this strike or that. It’s the harmony, the synergy, the dance, that brings everything together, to the perfection of art.
STRIKE FROM ALL DIRECTIONS04
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RTB EXCHANGES
AD NETWORKS
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Speaker notes: Our take for App owners: In some ways user acquisition can be like managing an investment portfolio, you need to have a diversified approach and spread budgets into different channels, geo’s, platforms, etc. to hedge your risk across different traffic sources. All channels of your campaign should work in harmony. Social and non-social are complementary. Your marketing practice should work in synergy, where 1+1=3!
STRIKE FROM ALL DIRECTIONS04
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Client case study TBD
HIT LIKE NO ONE ELSE!05
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z
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Speaker notes: Judging yourself against others is easy! Instead, be yourself. A punch that works for one boxer will be a failure for other. Find the special place where you perform best and hit on that spot, in the right moment!
HIT LIKE NO ONE ELSE!05
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Use a unique traffic source that works best for you
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Speaker notes: There are only that many strikes and punches you can use, channels you can optimize, but only one you! Be unique in every move. Success lies in finding the right way to reach the right people with your one-of-a-kind story
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20 countriesCampaign in
HIT LIKE NO ONE ELSE!05the USand large metropolitan areas such as Moscow and Hong Kong.
focus on
First brand to usethe “iPhone 5 owner” audience targeting group.
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Speaker notes: Parrot Parrot wanted to generate brand visibility and preference, differentiate the brand within a competitive sector and generate maximum traffic and retention on the parrot.com/zik website. They also wanted to generate sales. They wanted to reach a large part of the US and international population, while focusing on early adopters and higher-income professionals via mobile. Our team of experts helped them to build a tailor made campaign spanning 20 countries, with a major focus on the US and large metropolitan areas such as Moscow and Hong Kong. They were the first advertiser to launch two mobile target blocks (in France and Canada), and established a number of very specific mobile-oriented ad targets. They were also the first brand to use the “iPhone 5 owner” audience targeting group.
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ABOUT US
StartupriseBenefits of a strong corporate with the ability to scale together with the benefits of the agility of a start-up
Global locationsSan Francisco
Paris
Tel Aviv
Fits your sizeSolutions for both large companies as well as small developers
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OUR SOLUTION
RTB EXCHANGES
AD NETWORKS
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SELF-SERVE & FULLY MANAGED
Self-Serve allows you to be in full control of your mobile app promotion
Or use our fully-managed service with the support of experienced account managers.
elladk
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Speaker notes: Self-Serve An aggregated, programmatic mobile media buying platform, providing measurement and performance analytics on one dashboard. GrowMobile Self-Serve allows you to be in full control of your mobile app promotion. Fully managed GrowMobile also offers its fully-managed service, providing the same cutting-edge features and benefits of GrowMobile Self-Serve with the support of experienced account managers.
“To become a champion, fight one more round.” James Corbett
