10 Tips for Naming a Mobile App

“Your name ideally says something about your product’s personality, but also conveys its usefulness. TravelZoo, BookBub, and Parking

Panda

1. Kill Your Darlings

● Don’t fall in love with your first names● Use a name generator like nameboy.com or dotomator.com● Let ideas simmer in your brain, and see if themes begin to emerge ● Test names on PickFu.com to get outside opinions before you

launch

2. Keep It Short

●255 characters on the App Store, but only 11 on the home screen

●Longer than 11 characters? Make sure it abbreviates.

3. Give Context Clues

Include the app name and some descriptive words.

● Create a spreadsheet of apps in your niche, and make a column for each keyword used in their names.

● Figure out which keywords are relevant, but perhaps not as competitive.

● Focus your efforts on three of them and you’ll look less spammy.

4. The Right Keywords

5. Avoid the Wrong Keywords

Excessive use of words like fun, addictive, best, and free can be a red flag.

● You’ll need URL and social media handles too● Prefixes and suffixes can help● Use thenameapp.com to quickly query availability

6. Beyond the App Store

7. Imitation Isn’t Always Flattery

No one is fooled if you put “Angry” in your game name.

Don’t use ALL CAPS

8. No Need to Shout

9. Be URL-friendly, #$*#%^)!

Avoid special characters such as *, >, and } - they’re bad for App Store Optimization

● According to a 2014 study by Distimo, North America generated only 31% of global App Store revenue.

● Translate your app title, keywords, and description into the languages of your customers.

10. Be Global, Name Local

Thanks!

Read the full article: http://blog.pickfu.com/naming-mobile-app/