You are what you readExplore 50 ways to use your library

Diane ScarboroughDistrict Manager – Chorley and South Ribble

Lancashire Libraries – making a difference through reading, learning and information

Aim

• Target the potentially large audience of families across the 12 districts in Lancashire

• Demonstrate Lancashire’s commitment to libraries

• Increase public awareness

Objectives

• 10% increase in footfall at all libraries• 50 activities in 12 libraries – plus 50 digital offers• 10,000 tweets

Explore 50 Ways to Use Your Library

External promotions

•Events leaflets for each library taking part

•Posters

•Radio Lancashire interview live from Accrington Library•Social media – Twitter and Pinterest•LCC webpages

•Local press and media

Customer footfall

Library Site:Average Saturday footfall at site:

Footfall on day of event:

% Increase:

Accrington 628 839 34%Burnley 495 724 46%Chorley 620 1,018 64%Clitheroe 573 979 71%Fleetwood 348 518 49%Harris (Preston) 1,564 2,345 50%Lancaster 1,095 1,287 17%Leyland 263 725 176%Morecambe 670 736 10%Nelson 604 979 62%Rawtenstall 269 971 261%Skelmersdale 314 740 136%St Annes 351 1,158 230%Thornton 153 330 116%

Number of tweets

Aim Actual tweet reach

10,000

Activities in Libraries

Media coverage

Media coverage in local papers with an advertising equivalent of £890

Staff and customer comments

• Excellent day. Fantastic activities. Very helpful staff and the kids loved it. Keep up the great work.

• County Councillor took part in a number of activities, talked to staff, came back later with his grandchildren and re-joined the libraries after many years of being a lapsed used user

• Our library is a source of learning and adventure for our grandchildren – discovering books is a joy

Costs = £100

• Design of poster – Nil!• 50 leaflets per venue • 10 posters per venue