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1958
Lester and his partners decided to pursue their ambition of creating a business that goes beyond the typical agency of the day.
Lester wanted to practice a new approach, one that engaged people, encouraged an immediate response, and continually applied customer learnings to grow successful businesses.
This radically different new approach to communications transformed the advertising industry into a trillion dollar business for 54 years now: The listening area.
After 54 years of innovations:
2012
Once, clients as well as employees loved the agency for flexibility, creativity and Lesters gifts: innovations. Nowadays, Wunderman has become a traditional company and bunch of network dinosaurs.
Today, clients are demanding lower cost and greater efficiencies. Shareholders are demanding more profit and lower personal costs. We squeeze every last person and work even longer.
Employees don’t know what they work for (at least money). And our customers don’t know what they pay for (at least overheads). The result: innovations have gone …
Our to day dilemma is also our future dilemma.
The future is now
World
transformation
ongoing
Social value
transformation
ongoing
Marketing business
transformation
ongoing
Our world is changing into a Goodciety with a radical new culture mindset. In future, know how and knowledge are the new assets – not money.
Keys to success: pushing knowledge and people into meaningful relations.
The challenging question for us today: Re-Invent or die, after 54 years of innovations?
The good news: Our business is still running.
The bad news on the good news: If we do not transform the system, the lifework dies quietly.
2013
The 55th year of innovation
A handful of Lester followers decided to pursue their ambition of creating a business that goes beyond the typical agency of the day.
They want to practice a new approach, one that involves people, encourages impactful conversations and continually applies knowledge to grow successful, meaningful relations.
This radically different approach to communications could transform the marketing industry into a new era.
And the same bunch of people established a new business model that also goes beyond the typical agency of the day.
A business model that is not a marketing solution any more.
A business model that is not in the marketing category any more.
A business model that is not called agency any more.
In a business that is not existing yet.
The Conversation Business. The post-listening era.
Once, there was a brand in the conversation business:
Global brands still build platforms for the conversation business:
…
Some brands try to enter the conversation business, but don’t know yet:
…
There is a company nearly closing the gap between platforms, brands and people. The offered business solution:
WE™
WE™ The Wunderman Experience™ Method
Vision
WE™ are the meaningful connector in the conversation business.
Brand promise
WE™ create, empower and manage Impactful Conversations.
Beliefs
WE™ involve people, encourage impactful conversations and continually apply knowledge to grow successful, meaningful relations.
WE™
100% digital WE™
100% digital WE™
WE™ become the data-hub and insights engine for all conversations, with digital at the heart.
100% multi-cultural WE™
100% multi-cultural WE™
WE™ network with a bunch of experts, working project based and involving real customers.
100% personal WE™
100% personal WE™
WE™ built a strong reputation for producing creative and effective content, targeting hearts and brains.
100% simplified WE™
100% simplified WE™
WE™ translate tons of knowledge into pointed pictorial language.
100% open-source WE™
100% open-source WE™
WE™ benefit from individual experience and co-creation, not from silos or hierarchies.
100% social WE™
100% social WE™
WE™ care for people and environment as well as for the figures, encouraging social entrepreneurship.
100% connected WE™
100% connected WE™
WE™ empower impactful conversations to
grow successful, meaningful relations.
100% passionate WE™
100% passionate WE™
WE™ love our business – or leave it!
100% future ready WE™
100% future ready WE™
WE™ provide a real benefit to the conversation experience of brands: Giving time for the integration of new technologies and touchpoint experimentation, market boundaries are being pushed.
Conversation
Content
Conversation Experience
Conversation Intelligence
WE™
Network
Layer
Digital
Layer
WE™ Method multi-cultural
personal
open-source
connected
social
simplified
passionate
connected
100% customized WE™
CCD
CED
Conversation
Content
Conversation
Experience
Conversation
Intelligence
CPD
Conversation
Experience
Core
Conversation
Content
Core
Conversation
Intelligence
Core
Digital
Layer
Network
Layer CID
CCD
CID
Conversation
Content
Conversation
Experience
Conversation
Intelligence
CPD
Experts
Core Team
CM
CM
CM CM
CM
Conversation
Programm
Manager /
Conversation
Agents CED
Conversation
Programm
Director
On demand
activity team
CCD
CID
Conversation
Content
Conversation
Experience
Conversation
Intelligence
CPD
Experts
Core Team
CM
CM
CM CM
CM
CED
WE™ - highly scalable
on demand Full SOW client teams
Temporary pitch teams
Temporary project teams
…
CCD
CID
Conversation
Content
Conversation
Experience
Conversation
Intelligence
Expert
CM
CM
CM CM
CM
CED
Analytics
Strategist
Creative Technologist
Information Architect Data
Protection
Concept
Social
Shopper
Digital
UX
Sales Design
Sales
Text
Sales Design
Brand Text
Social Editor
Brand Design
Screen Design
Publishing Editor Screen
Design
WE™
Ex. Vodafone
Youth
CPD
100% Lester WE™
100% WE™
99%
WE™ act, don’t talk.
Thx.
Marcus Podorf