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A talk to help agency and clients better understand how to evaluate Instagram concepts and how to behave and create content for the platform. This is not a comprehensive overview of Instagram, however, it covers some of the things that has me thinking about when using the platform. Note: embedded links in the slides to provide add'l context to the examples provided.
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Let’s Talk InstagramToyota & Saatchi LA Learning Lunch SeriesMay 1, 2013
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But wasn’t there photo-sharing before Instagram?
So, why it so popular?
So What is Instagram?
simplicity, sharing, location, community
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100MM users
40MM uploads/day
8500 /second
1000 /second
Source: instagram.com/press and FB
1B users
300MM uploads/day
3.2B /daily
By the Numbers
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Utilized mobile web Real-time integration
1:1 Return on Engagement
Interestingness
allowing users to be a part of something.
blog.instagram.com business.instagram.com/blog
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#hashtags Contests 3rd Party
innovative analog uses of the platform.
Behaviors and Trends
hgtv.com/lovehome goinstacube.comstatigr.am/contest-ongoing.php
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Instagram’s #WHP Instameets Influencers
opportunities to work within the community.
Behaviors and Trends
blog.instagram.com @nikerunning #projectflysfmobilzedsw.com
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Life-casting Access Likemind Interests
understanding the voice and purpose.
Behaviors and Trends
relevantmagazine.com/culture/tech/stop-instagramming-your-perfect-life @ryanplett on menswear and styleInstagram+Google Maps
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behave like a user.
have a voice.
plays nice with others.
Thoughts to Consider
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thank you.@nguyenduong
See you on the Instagram.