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Clearly, our digital ecosystem is thriving; there’s never been a better time to work in digital. So, despite this, why are we still struggling to attract the number of talented women we’d like into the industry? And when we do, why does retaining them remain such an issue? This prompted us to ask:
• Arewomenfindingtheirwayastheyshouldinwhatisseenasa traditionally male-dominated industry?
• What is the current state of the male / female divide in digital? • Are salaries measuring up? • Whataboutflexibility,benefits,andfairpolicies?• Is education really doing what it should to encourage young
women to pursue a career in digital?
Wewanted to find the answers to these questions, as well as exploreanumberofkeyissuesfacingwomeninthedigitalsectorthroughout 2015 and beyond. To do this we commissioned a study that evaluated the representation of men and women, across 150 digital agencies in the North of England.
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We discovered, on average, men expected approximately 17% more than women across a variety of job roles.
43%
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