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A Special Edition from Sokol Media, Inc. OCTOBER 2014

Pioneering women 2014 digital

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Pioneering Women in Real Estate 2014

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Page 1: Pioneering women 2014 digital

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A Special Edition from Sokol Media, Inc. OCTOBER 2014

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Page 3: Pioneering women 2014 digital

�� ����� ���������The New Frontier

�� �������������������������������Sara Mirski is One of a Very Few Female Real Estate Developers in New York City. Come Learn What Makes Her Successful…

��� ��������������������������������������� ���������� ����!�����������������������������!�������������������������� ���"�����!���� �������������������!�����"

��� �������������������������������JJ Falk’s Continued Success is the Result of Interweaving her Firm’s Unique Architectural Designs into a Multitude of Markets.

��� �����������������This Leading Developer, Owner and Manager of Numerous New York City Properties is Successfully Transforming the Sustainable Landscape.

���� �����������������������One of the City’s Most Reputable Engineering Firms is Applying its Craft to Help Buildings Go Green.

Contents

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As we honor 12 Pioneering Women in Real Estate in every aspect of the real estate arena from Development, Architecture and Engineering, to Technology, Brokerage and Branding, we also understand that along with the many inroads these women have made, a new Frontier has also been created. While these women have proven successful in these professions, we now need more of them to increase their representation…and visibility. And this is why our publications honor women in real estate each year, not only to pay tribute to their accomplishments, but also for them to serve as mentors and examples for other women to follow, and for men to support.

But there is also another new Frontier, one that is built upon the need to increasingly support our people, planet and community. Just as some of the women being honored in this issue have devoted their work to the VXVWDLQDELOLW\� DUHQD� VR�� WRR�� KDYH� WZR� RI� WKH� FRPSDQLHV� SUR¿OHG� LQ� WKLV�issue, Triangle Equities and GEA Consulting Engineers. Through their commitment to building and designing some of the newest and notable green projects in the New York area, they are changing the sustainable ODQGVFDSH�IRUHYHU��ZKLOH�EHQH¿WWLQJ�DOO�ZKR�OLYH�DQG�ZRUN�LQ�LW�

So here’s to celebrating all who are moving the needle forward inside and outside the real estate industry, since their goals and accomplishments are EHQH¿FLDO�WR�DOO�

Lori Sokol, Ph.D.Founder & Publisher

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CONGRATULATIONS

Sara Mirski On being a 'Pioneering Woman

in Real Estate for 2014'

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Page 9: Pioneering women 2014 digital

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360 Park Avenue South

Architects: Piero Lissoni & Ziegler Cooper Architects

Architects: Piero Lissoni & Ziegler Cooper Architects

Page 10: Pioneering women 2014 digital

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construction of a 314 ft. tower with a lit beacon at the top, acoustic ZLQGRZV��07$�DQG�)$$�DSSURYDOV��SURMHFW�¿QDQFLQJ��SUHSDUDWLRQ�RI�FRQGRPLQLXP�RɱHULQJ�SODQ�DQG�DFFHSWDQFH��DQG�D����D�WD[�FUHGLW�DSSOLFDWLRQ�DQG�DFFHSWDQFH��7KH�EXLOGLQJ�ZDV�KLJKOLJKWHG�LQ�$UFKLWHFĥtural Record for successful sound attenuation and the most acoustic residential windows ever manufactured in the United States. “At the WLPH�LW�ZDV�GHYHORSHG��LW�ZDV�WKH�WDOOHVW�EXLOGLQJ�LQ�WKH�QHLJKERUKRRG��3HRSOH�ZHUH�VOHHSLQJ�RQ�WKH�VWUHHW�WKH�QLJKW�EHIRUH�WKH�VDOHV�RɷFH�RSHQHG�WR�JHW�WKH�EHVW�DSDUWPHQW�DQG�YLHZV�´

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Architects: CetraRuddy Architecture, D.P.C.

Page 13: Pioneering women 2014 digital

Member of the U.S. Green Building Council

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Lilker AssociatesConsulting Engineers, PCMechanical and Electrical EngineersTECHNOLOGY SOLUTIONS GROUP LILKER EMO ENERGY SOLUTIONS

NEW YORK CITY1001 Avenue of the AmericasNew York, NY 10018212.695.1000

LONG ISLAND100 Duffy Ave., Suite 302Hicksville, NY 11801516.433.1500

DC METRO AREA3130 Fairview Park Drive, Suite 125Falls Church, VA 22042703.205.0445

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www.lilker.com

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Boymelgreen Developers Congratulates

SARA MIRSKIPioneering Woman in Real Estate 2014

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Robert Derector Associatescongratulates Susan Clamage for being recognized as

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is pleased to celebrate the recognition of

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Pioneering Women in Real Estate 2014

Main Lobby The Johns Hopkins Hospital Sheikh Zayed Tower. Eduard Hueber/archphoto.

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� usan Clamage, AIA, LEED AP has been employed in the archiĥtecture and design profession for more than 23 years. Susan has UHFHQWO\�UHMRLQHG�*HQVOHU¶V�1HZ�<RUN�RɷFH�DV�6HQLRU�3URMHFW�

Manager. Prior to her current position, Susan was associated with ManĥKDWWDQ�6WXGLR�ĪQRZ�*��$UFKLWHFWVī��ZKHUH�VKH�KHOSHG�WR�JURZ�WKH�¿UP�IURP�D���SHUVRQ�FRPSDQ\�WR�D�IXOOĥÀHGJHG�PXOWLĥFLW\�FRPSDQ\��ZRUNLQJ�with all aspects of the business including project management, client reĥcruitment, leading teams and business development. While at G3, Susan PDQDJHG�RQH�RI�WKH�FRPSDQ\¶V�ODUJHVW�DFFRXQWV��7LVKPDQĥ6SH\HU��DV�ZHOO�as other major client accounts. After nearly 17 years with G3, Susan acĥcepted a new challenge as Senior Project Manager and a senior associate DW�0�0RVHU��DQ�LQWHUQDWLRQDO�GHVLJQĥEXLOG�FRPSDQ\�LQ�WKHLU�1HZ�<RUN�RɷFH���6XVDQ�ZDV�WDVNHG�WR�OHDG�D�VWXGLR�DQG�UXQ�WKH�ODUJHVW�GHVLJQ�EXLOG�SURMHFW�LQ�WKH�1<�RɷFH��&DQRQ��D��������6)�PXOWLĥVLWH�LQWHULRU�UHQRYDĥtion located in Itasca, IL.

Subsequently, Susan reconnected with many of her former colleagues DW�*HQVOHU��ZKHUH�VKH�EHJDQ�KHU�FDUHHU�VRPH�WZHQW\ĥWKUHH�\HDUV�HDUĥlier, accepting a position as a Senior Project Manager. She is currently running the Estee Lauder account with several projects in design and D���������6)�WHFKQRORJ\�KXE�UHQRYDWLRQ�DQG�UHVWDFN�IRU�-3�0RUJDQ�&KDVH��LQ�-HUVH\�&LW\�

)URP�WKH�VWDUW��ZKHQ�6XVDQ�UHFHLYHG�KHU�%DFKHORU�RI�6FLHQFH�LQ�'HVLJQ�from University of Cincinnati, she has managed an unbroken record of achievement, advancing to increasingly complex and challenging projects. During this same period she has also engaged in numerous professional DQG�FRPPXQLW\�DFWLYLWLHV� LQFOXGLQJ�1(:�Ī1RQĥ7UDGLWLRQDO�(PSOR\ĥPHQW�IRU�:RPHQī��D�QRQĥSUR¿W�JURXS�IRXQGHG�LQ������WKDW�ZRUNV�ZLWK�construction unions to bring women into higher paying jobs in the conĥVWUXFWLRQ�LQGXVWU\ī��WKURXJK�KHU�HɱRUWV�DV�D�PHPEHU�RI�WKH�$PEDVVDGRU�Council, Susan has worked to facilitate and connect NEW with the real estate, construction and design industries. She is also a member of the $VVRFLDWLRQ�IRU�5HDO�(VWDWH�:RPHQ�Ī$5(:ī��D�PHPEHU�RI�&RUH1HW�DQG�WKH�$PHULFDQ�,QVWLWXWH�RI�$UFKLWHFWV�Ī$,$ī�

Page 21: Pioneering women 2014 digital

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� llen Sinreich, Esq., LEED AP, is the Founder and PresiĥGHQW�RI�*UHHQ�(GJH��//&��D�VXVWDLQDELOLW\�FRQVXOWLQJ�¿UP��and the Founder and Managing Principal of The Sinreich

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of real estate, legal and sustainability expertise. In addition to repĥUHVHQWLQJ�)RUWXQH�����FRPSDQLHV��5(,7V��JRYHUQPHQWDO�DJHQFLHV�DQG�HQWUHSUHQHXUV�LQ�FRQQHFWLRQ�ZLWK�RYHU�IJ���ELOOLRQ�RI�VXFFHVVIXOO\�FRPSOHWHG�UHDO�HVWDWH�WUDQVDFWLRQV�WKURXJKRXW�WKH�8QLWHG�6WDWHV��(OOHQ�KDV�KHOSHG�PDQ\�RI�WKHVH�VDPH�RUJDQL]DWLRQV�LPSURYH�ERWĥWRP�OLQH�SHUIRUPDQFH�E\�JUHHQLQJ�WKHLU�FRPSDQLHV�DQG�WKHLU�UHDO�estate portfolios.

Besides leading the success of Green Edge and The Sinreich *URXS��(OOHQ�LV�RQ�WKH�IDFXOW\�RI�1HZ�<RUN�8QLYHUVLW\¶V�6FKDFN�,QVWLWXWH�RI�5HDO�(VWDWH��D�VWHHULQJ�FRPPLWWHH�PHPEHU�RI�WKH�8UEDQ�/DQG�,QVWLWXWH¶V�1<�:RPHQ¶V�/HDGHUVKLS�,QLWLDWLYH�DQG�1HZ�<RUN�State Director for the International Council of Shopping Centers. (OOHQ�LV�D�JUDGXDWH�RI�&ROXPELD�/DZ�6FKRRO�

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� fter receiving an MBA in Marketing, Amy took on the world of cosmetics. There, she

built her reputation as a brand marketer ODXQFKLQJ�ZRUOGĥFODVV�³VWDU´�SURGXFWV�DQG�brands at L’Oreal and Revlon, where she served as Executive VP of Marketing. In the beauty industry, she developed her strategic branding skills as a classic consumer package goods marketer.

6KH�H[WHQGHG�KHU�SDVVLRQ�IRU�LPDJHĥdriven branding to the world of real estate when she built a real estate ³SUDFWLFH´�DW�KHU� IRUPHU�DJHQF\��7$*�Creative. After bringing several projects to market she was hooked. Four years ago, Amy founded IF Studio with her business partner, Toshiaki Ide having been introduced by a client while working at competing agencies. The EUDQGLQJ� ³FKHPLVWU\´�ZDV� MXVW� DV� WKH�client predicted and they conspired to launch an agency that was based on bold, HPRWLRQDO�� OLIHVW\OHĥRULHQWHG�� JUDSKLF�design that could bring branding in real estate to a new level. Banking on their similar backgrounds in beauty, and having many strong client relationships in place, IF Studio was born!

Amy oversees all Strategy, Account Management and Business Development at IF Studio, while Toshi oversees the Creative Department. Their team consists of 10 individuals, all with creative expertise and a genuine exuberance for ZKDW�WKH\�GR�Ħ�WKH\�DUH�DUWLVWV��DUFKLWHFWV��graphic designers, dancers, writers, musicians, photographers and more. The ¿UP¶V�KLJK�VWDQGDUGV�DUH�UHÀHFWHG�LQ�WKH�exceptional level of quality and service brought to each account, resulting in ORQJĥVWDQGLQJ�FOLHQW�SDUWQHUVKLSV�WKDW�are grounded in openness and honesty.

,)� 6WXGLR� KDV� EHFRPH� DQ� DZDUGĥZLQQLQJ�GHVLJQ�¿UP�DQG�OHDGLQJ�FUHDWLYH�studio for some of the largest names in real estate development. Recent QRWDEOH�GHYHORSPHQW�SURMHFWV�WKH�¿UP�has completed include: 15 Renwick and ���:RUWK�Ī,*,ĥ86$ī�+DZWKRUQ�3DUN��(PHUDOG� *UHHQ� DQG� &U\VWDO� *UHHQ�Ī*OHQZRRGī������(DVW���WK�DQG�&LWL]HQ�Ī$QEDXī�� ���� :� ��QG� 6W�� Ī1DIWDOL�*URXSī�����(DVW���WK�6WUHHW�Ī'+$�DQG�&RQWLQHQWDO�3URSHUWLHVī��DV�ZHOO�DV�WKH�SUHVWLJLRXV����86:�IRU�%UDFN�&DSLWDO�DQG�����:HVW�6W��IRU�(ODG�*URXS��

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� s. Bush has 16 years of experience in the construction management industry. She

began her career at Lend Lease as part of their undergraduate training program in the United Kingdom.

In January 2001, after working as a construction superintendent at the Chiswick Park office development in London, she transferred to New York City on a temporary basis to work on the AOL Time Warner Center at Columĥbus Circle. Laura decided to stay in the US permanently and has since worked on luxury residential projects such as Fifteen Central Park West and 150 Amsterdam Ī$LUHī� DQG�RQ� WKH�SUHĥFRQVWUXFWLRQ�RI�����:HVW���WK�6WUHHW��D�PLGWRZQ�RɷFH�development. Most recently, Ms. Bush managed the overall construction of the ��ĥVWRU\��+\DWW�+RWHO�DW�7LPHV�6TXDUH��which opened at the end of 2013. Over the past year, Laura has overseen the completion of the luxury residential project at One Madison Park and is curĥUHQWO\�PDQDJLQJ�WKH�SUHĥFRQVWUXFWLRQ�RI�D�WZRĥDFUH�VLWH�LQ�GRZQWRZQ�0DQKDWWDQ�

Ms. Bush is a member of the Lend Lease

Americas Diversity Council and actively participates in the regional women’s group in New York City. The long term goal of the group is to make Lend Lease a better place for women to work, as well as encouraging more females to enter into the construction industry.

Laura has served as Chapter President of the Great New York and Long Island Chapter of the National Association of :RPHQ� LQ� &RQVWUXFWLRQ� Ī1$:,&ī��NAWIC’s core purpose is to enhance the success of women in the construction LQGXVWU\��6KH�ZDV�D�IRXQGLQJ�FRĥFKDLU�RI�WKH�$PEDVVDGRU�&RXQFLO�IRU�1RQĥ�7UDGLWLRQDO�(PSOR\PHQW�IRU�:RPHQ�Ī1(:ī��ZKR�provide free training for women who want to enter the construction trades. Ms. Bush continues to support NEW, and some of her projects have participated in the NEW Signature Projects program, which promotes the hiring of tradeswomen on New York City construction sites.

Ms. Bush met her husband, Andrew, ZKLOH�ZRUNLQJ�RQ�KHU�¿UVW�FRQVWUXFWLRQ�project in Manhattan. They reside in Westfield, NJ with their two young daughters Alexis and Liza.

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Page 24: Pioneering women 2014 digital

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� lana Schwartz is a pioneer in the world of real estate marĥketing. Ten years ago, she saw

that while people were increasingly using the internet to search for a new home, developers continued to depend on print advertising, signage and brokerage networks.

Knowing there was a better way, Ilana struck off on her own and founded Online Marketing Group, a digital real estate marketing agency. OMG is dedicated to helping owners & developers use all marketing tools available, merging traditional and GLJLWDO��WR�JHQHUDWH�KLJKO\�TXDOL¿HG�leads for rentals, new condos; even commercial space.

Ilana is a true visionary in the online world. She has keen insight into how consumers behave onĥline. This is based on her 12 years’ experience in marketing, plus her love of data. Ilana can target the “left handed dentist” with access

to mountains of data about people. “Whether its soccer moms, or inĥvestment bankers, everyone beĥORQJV�WR�GLɱHUHQW�WULEHV��.QRZLQJ�how to target these tribes to genĥHUDWH� OHDGV� IRU�P\�FOLHQWVħWKDW¶V�where the magic is.”

Ilana is also the founder of a real estate listings website called Urban Edge. Urban Edge is currently exĥSDQGLQJ�QDWLRQDOO\�RɱHULQJ�SHRSOH�direct access to owners’ real estate listings. This is for the do it yourself Ī',<ī�ZRUOG�RI�SHRSOH�ZKR�SUHIHU�not to use the services of a broker to ¿QG�WKHLU�KRPH�

A graduate of Lehigh University, Ilana worked for 5 years at The MarĥNHWLQJ�'LUHFWRUV��7KHUH�VKH�OHDUQHG�from the ground up about marketing luxury real estate. Ilana is a great supĥporter of the arts, loves sports and staying active and currently lives in Chelsea with her partner Kayla and her cat Ginger.

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arolyn BaRoss, ASID, IIDA, LEED AP, Principal, Firmwide Healthcare Interior Design Director, is a committed leader at Perkins+Will for healthĥcare environments, and their implication on the care experience. Carolyn

supports a collaborative approach that fully and meaningfully integrates function and aesthetics of interior design with client, architecture and medical planning in order to achieve harmonious environments for patients, caregivers, and the larger community. She is a steadfast advocate for holistic approaches to design, which move teams toward considerations of privacy, dignity, sophistication, delight, and environmental stewardship.

With a start in commercial interiors in New York, she found her passion in KHDOWKFDUH�GHVLJQ��DQG�LQ�KHU�QHDUO\���ĥ\HDU�FDUHHU�DW�3HUNLQV�:LOO��KDV�VHUYHG�DV�'HVLJQ�3ULQFLSDO�IRU�WKH�LQWHULRUV�RI�PDQ\�DZDUGĥZLQQLQJ�DQG�QRWDEOH�SURMHFWV�LQĥcluding leading the new 1.6 M SF Johns Hopkins Hospital, Sheikh Zayed Tower and Charlotte R. Bloomberg Children’s Center, Baltimore, MD, and the 360K SF LEED Silver Einstein Medical Center Montgomery hospital in East Norriton, PA. She was 'HVLJQ�3ULQFLSDO�IRU�WKH����.�6)�/(('�*ROG�&ROXPELD'RFWRUV�0LGWRZQ�SURMHFW�for Columbia University Medical Center, and the recently opened NYU Langone Medical Center Preston Robert Tisch Center for Men’s Health at 555 Madison AvĥHQXH��/HJDF\�SURMHFWV�LQFOXGH�¿WĥRXW�IRU�WKH����.�6)�<DZNH\�&HQWHU�IRU�2XWSDWLHQW�Care at MGH, as well as a replacement hospital for the Mayo Clinic in Jacksonville, )ORULGD��3URMHFWV�RQ�WKH�ERDUGV�LQFOXGH�D�UHJLRQDO�FDQFHU�FHQWHU�IRU�0HPRULDO�6ORDQ�Kettering, and Neurosciences and Children’s hospitals in the Middle East.

Within Perkins+Will, she is a member of the Firmwide Design Leadership Counĥcil, HC Practice Council, and leads the Firmwide HC Interior Design Leaders. She DOVR�VHUYHV�DQQXDOO\�DV�D�JXHVW�MXURU�DW�3UDWW�,QVWLWXWH��DQG�LV�D�PHPEHU�RI�WKH�,,'$�NY Healthcare Forum and the Healthcare Committee for the New York Building Congress. Carolyn is a graduate of the University of Massachusetts, Amherst, and was named as the 2014 HCD 10 Interior Designer by Healthcare Design Magazine.

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� rah Weisberg P.E., LEED AP is a founding partner and Chief Operating Officer at Sabir,

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� ary has spent over 35 years in the practice of Architecture, focused on large public projects. A Registered Architect with over 35 years of

H[SHULHQFH�VKH�KDV�RYHUĥVHHQ��IRU�WKH�ODVW���\HDUV��WKH�Design of the Port Authority Retail Redevelopment program for the World Trade Center. Retail comprises almost 500,000 gross square feet and 350,000 square feet of tenant space both above street level within the three commercial towers and for two concourse levels below street level throughout the site. Using the experience of running complicated projects, she has integrated the deĥsign of internationally respected architects, and executive architects and engineers to complete the documentation and construction oversight for the Retail infrastructure. The challenge of coordinating all of the systems for the ¿YH�PDMRU�VWDNHKROGHUV�ZLWKLQ�WKH�VWUXFWXUH�RI�WKH�WKUHH�commercial towers and the Transportation HUB has required continuous communication, collaboration and attention to detail.

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Page 30: Pioneering women 2014 digital

SECTORSCorporateCulturalHealthcareHigher EducationK-12 EducationScience & TechnologyResidentialRetail & Hospitality

Proudly Supports Pioneering Women in Real Estate

SERVICESEngineering

Analysis & TestingCentral Utilities

BMSCode Consulting

CommissioningCritical Systems

Energy & SustainabilityFire & Life Safety

IT/AV/SecurityLighting Design

Special InspectionsT: 212.354.5656www.akfgroup.com

Congratulations To JJ Falk Design On Being Honored As A Top Women-Led Firm

Furniture Solutions For The Workplace

Workwell Partners6 East 32nd St., 8th Floor

New York, NY 10016www.workwellpartners.com

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Page 32: Pioneering women 2014 digital

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In March of 2012, Triangle Equities was selected by the New <RUN�&LW\�(FRQRPLF�'HYHORSPHQW�&RUSRUDWLRQ�WR�UHĥGHYHORS�D�VXUIDFH�SDUNLQJ� ORW� LQWR�DQ�������ĥVTXDUH�IRRW�PXOWLĥOHYHO�retail center with parking at grade. Located at the intersection of E. 149th Street and Brook Ave, the site is at the hub of a major retail corridor that is well served by subway, buses, and HDVLO\�DFFHVVLEOH�E\�DXWRPRELOHV��*($�VSHFL¿FDOO\�VHOHFWHG�WKH�PHFKDQLFDO�HTXLSPHQW�DW�WKLV�/(('�6LOYHU�FHUWL¿HG�VLWH�IRU�LQFUHDVHG�HɷFLHQF\��VLQFH�WKH�OHDVH�UHTXLUHPHQWV�VWLSXODWH�WKDW�all selected units must meet EERs of at least 17.1 or higher. As the largest factor helping this project realize its goal of providĥLQJ�DQ�HQHUJ\�HɷFLHQW�ORFDWLRQ�IRU�VKRSSHUV�DQG�ZRUNHUV�DOLNH��UHFHQW�HVWLPDWHV�VKRZ�D���İ�HQHUJ\�UHGXFWLRQ�GXH�WR�PHDVXUHV�taken at this site.

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Top: 211 East 13th StreetBottom: Triangle PlazaRight: 345 West 14th Steet

Page 33: Pioneering women 2014 digital

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LIST OF SERVICES

New Stapleton Waterfront

Page 34: Pioneering women 2014 digital

Triangle Equitieson their continued commitment to

Sustainable Designand

Building a Greener Tomorrow

Congratulates

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Triangle Plaza, Bronx, NY

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COMPREHENSIVE ENGINEERING DESIGN SERVICES

Congratulations to

JJ Falk Design, LLCand all the Honorees

with best wishes for continued success!

Page 35: Pioneering women 2014 digital

TRIANGLE EQUITIES

Expanding the Sustainable Landscape

Built upon a 30-year commitment to excellence and integrity, Triangle Equities, the owner, developer and manager of commercial, residential and mixed-use properties, is now transforming the sustainable landscape.

By embracing this emerging market, Triangle Equities’ expertise in creating “value-added” urban developments is ensuring the future potential for its tenants and community members.

And the firm’s success in doing so is most clearly evident through such groundbreaking projects as Lighthouse Point, Triangle Plaza Hub, and Arverne East.

Page 36: Pioneering women 2014 digital

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A new construction project consisting of approximately 62,000 6)�RI�UHWDLO�������UHVLGHQWLDO�UHQWDO�XQLWV�Ī��İ�DɱRUGDEOHī�������KRWHO�URRPV�����������6)�VXEĥJUDGH�SDUNLQJ��WKH��UHKDELOLWDWLRQ�RI�IRXU�+LVWRULF�8�6��/LJKWKRXVH�'HSRW�EXLOGLQJV�LV�VODWHG�WR�DFKLHYH�/(('�6LOYHU�&HUWL¿FDWLRQ��

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Lighthouse Point will include:� $SSUR[LPDWHO\��������VTXDUH�IHHW�RI�UHWDLO��UHVWDXUDQW�DQG�

entertainment space; � $����VWRU\��������ĥVTXDUHĥIRRW�UHVLGHQWLDO�WRZHU�WKDW�ZLOO�

house approx. 100 units;� $������URRP�ERXWLTXH�KRWHO�DQG�EDQTXHW�KDOO�� &RPPXQDOĥVW\OH�ZRUNVSDFH�IRU�VWDUWXS�EXVLQHVVHV�DQG�

accelerators;� Open, outdoor lounge areas;� $�YDULHW\�RI�¿QH�DQG�FDVXDO�GLQLQJ�H[SHULHQFHV�� Private dining rooms and shops within the historic, hillĥ

side vaults;� A waterfront esplanade , featuring specialty attractions such

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concerts; � $Q�XUEDQ�EHDFK�DQG�ORXQJH�� 7KH�UHVWRUDWLRQ�RI�VHYHUDO�KLVWRULF�EXLOGLQJV�FXUUHQWO\�ORĥ

cated on the site;� A series of outdoor living area with unmatched views of

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Page 38: Pioneering women 2014 digital

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At Triangle Plaza Hub in the Bronx, Triĥangle Equities’ new construction of an �������6)�PL[HGĥXVH�UHWDLO�DQG�RɷFH�IDĥcility slated for completion in December �����LV�RQ�WDUJHW�IRU�/(('�6LOYHU�&HUWL¿ĥcation. Designed by a project team includĥLQJ�6��3HUNLQV�(DVWPDQ�Ī$UFKLWHFWī�DQG�0��3DXO�)ULHGEHUJ��3DUWQHUV�Ī/DQGVFDSH�$UFKLWHFWī��WKLV�SURMHFW�LV�WKH�UHVXOW�RI�D�XQLTXH�SXEOLFĥSULYDWH�SDUWQHUVKLS�ZLWK�WKH�City of New York. Selected by the NYC Economic Development Corporation Ī('&ī�IRU�GHYHORSPHQW�RI�D�PL[HGĥXVH�UHWDLO�DQG�RɷFH�IDFLOLW\�FRQVLVWHQW�ZLWK�both the Bronxchester Urban Renewal Plan and the City’s South Bronx Initiaĥtive, this project will provide a variety of community amenities including a campus for Metropolitan College of New York, a Fine Fare supermarket, which is being built in an underserved area as part of the City’s Food Retail Expansion to Support +HDOWK�Ī)5(6+ī�3URJUDP��DQG�D�SXEOLF�plaza located at the intersection of Bergen

and 149th Street. A joint venture between Triangle Eqĥ

uities and Goldman Sachs Urban Investĥment Group, the building will utilize brick, masonry and industrial building materials UHÀHFWLQJ� WKH� FRQWH[W�RI� WKH� VXUURXQGĥing neighborhood. It will also activate the street level fronted on 149th Street by maintaining street walls and utilizing glass facades to create an inviting pedesĥtrian entrance, while ensuring transparĥency on the upper levels. “We’re excited to be making great progress in developing a FRPPXQLW\ĥFHQWULF�ORFDWLRQ�WKDW�ZLOO�ERWK�provide essential amenities to a deserving area and, we believe, serve as a catalyst for the continued rejuvenation of the entire neighborhood,” Mr. Petracca says.

6SHFL¿FDOO\��WKLV�GHYHORSPHQW�ZLOO�WUDQVĥform an underutilized municipal parking lot in a generally underserved area into D� YLEUDQW� PL[HGĥXVH� FRPPHUFLDO� DQG�FRPPXQLW\�IDFLOLW\�ORFDWHG�DW�WKH�+XE�Ħ�a transit center for the Bronx, through

which over 200,000 people pass daily. As such, the project will be developed in acĥFRUGDQFH�ZLWK�HQHUJ\�HɷFLHQF\�DQG�JUHHQ�building standards, while also creating apĥproximately 191 permanent jobs and 151 construction jobs. Further, the Fine Fare Supermarket will provide critically needed access to fresh food as part of New York City’s Food Retail Expansion to Support +HDOWK�Ī)5(6+ī�LQLWLDWLYH��$OVR��WKH�UHĥcent addition of Vistasite Eye Care to the Hub’s tenant roster will provide area UHVLGHQWV�ZLWK�DQRWKHU�FRPPXQLW\ĥIDFLQJ�VHUYLFH�Ħ�LQFUHDVLQJ�DFFHVV�WR�DɱRUGDEOH�DQG�HɷFLHQW�H\H�FDUH��$XJPHQWLQJ� WKH�EHQH¿WV�RI�GHYHORSLQJ�WKLV�SURMHFW�LQ�WKH�South Bronx, Bronx Borough President Ruben Diaz, Jr. believes that “this green PL[HGĥXVH� FRPPHUFLDO� DQG�FRPPXQLW\�facility will positively impact the South Bronx community providing residents with much needed access to both fresh produce, new job opportunities and highĥer education.”

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Moving over to its sister borough of Queens, Triangle Equities is partnering with L+M Development Partners and The Bluestone Organization for the Master development of a groundbreaking 80+ acre resilient/sustainable comĥmunity called Averne East. Selected by the NYC Department of Housing 3UHVHUYDWLRQ�DQG�'HYHORSPHQW�Ī+3'ī�IRU�GHYHORSPHQW�RI�WKLV�VLWH�RQ�WKH�Rockaway Peninsula, it will include the development of approximately 1,200 residential units, approximately 150,000 SF of community retail and restauĥrants, a nature preserve and a boardwalk. The construction of this resiliency preserve is in direct response to Hurricane Sandy to ensure that the Rockaway 3HQLQVXOD�DUHD��YXOQHUDEOH�WR�ÀRRGLQJ�IURP�ED\�DQG�VHD�VWRUP�VXUJHV��JURXQG�ZDWHU�OLTXHIDFWLRQ�DQG�VXUIDFH�UDLQ��ZLOO�EH�ZHOOĥSURWHFWHG�DJDLQVW�DQ\�IXWXUH�storms of this magnitude.

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Three years ago, JJ had just completed a 275,000SF packaging

facility for Samsung in Dallas, TX, DQ� ������6)� LQĥERXQG� FDOO� FHQWHU�in South Carolina, and a hotel in the heart of Manhattan. Along with her other projects for clients like JP Morĥgan Chase, AIG, and Ralph Lauren, --)'�KDG�D�EDFNORJ�RI�ZRUN�GHVSLWH�the recession that was already three \HDUV�ROG��+DYLQJ�LQVXODWHG�KHU�¿UP�from the recession, however, she was DEOH�WR�WLJKWHQ�KHU�JULS�RQ�VHFXULQJ�work from existing clients and forging ahead with a conservative strategy on

winning new assignments. “For the PRVW�SDUW��ZH�ZHUH�DEOH�WR�PDLQWDLQ�HPSOR\HH� OHYHOV�WR�D�SUHĥ����� OHYHO��QHYHU�ULVLQJ�RU�IDOOLQJ�E\�PRUH�WKDQ�a few people,” JJ says. “We were also very fortunate that our clients were active in the marketplace and conĥtinued to appreciate the value they UHFHLYH�IURP�RXU�HɱRUWV�WR�KHOS�DQG�support them.”

Still, JJ also knew that her firm needed to learn how to master the fledgling economy which not only meant smaller and fewer projects, EXW�DOVR�PRUH�FRPSHWLWLRQ�IRU�DVVLJQĥPHQWV��+HU�¿UP�GLG�VR�E\�DVFHUWDLQĥ

LQJ�QHZ�DQG�YLDEOH�QHZ�PDUNHWV��³:H�focused on who was spending money, who had money, and whether it was D�VHFWRU�ZH�FRXOG�EH�FRPSHWLWLYH�LQ�´�JJ recalls. As a traditional corporate LQWHULRUV�¿UP��--)'¶V�SUDFWLFH�LV�PRUH�general in nature. “We know a little ELW�DERXW�D� ORW�RI�WKLQJV��6R��UDWKHU�WKDQ�WU\LQJ�WR�DSSHDO�WR�D�FOLHQW�ZKR¶V�ORRNLQJ�WR�EXLOG�VD\�D�³FOHDQ�URRP´�IRU�which we have no real experience,” she continues, “We set our sights on VDIHU��µPRUH¶�UHDOLVWLF�DUHDV�WR�H[SDQG�into.” One of those areas, and a natuĥral extension to her corporate work, was the residential sector.

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Page 43: Pioneering women 2014 digital

Leonardo DaVinci is quoted as saying ‘simĥplicity is the ultimate sophistication,’ and, if there is a word that embraces JJ’s work, it is ‘simplicity.; Her ability to create a vernacular that is free from needless clutter and ornaĥmentation, is honest and pure, and sleek yet elegant, is remarkable. As an artist with canvas and paint, she appears to apply brushstrokes only as needed to bring forth her vision from the bare white cloth. Labeling it ‘humanistic design,’ a style that resonates well with her resiĥGHQWLDO�FOLHQWHOH��VKH�VD\V�³,�¿QG�WKDW�DOO�RI�P\�FOLHQWV�DUH�VDYY\��ZHOOĥWUDYHOHG��DQG�YHU\�ZRUOGO\��They’ve experienced sophisticated and elegant living in their own lives, and know what they want to achieve through my designs. It makes working with them very enjoyable since they know what I’m talking about, understand the reference because they’ve seen it or heard about it before, and are very decisive.” Prior to 2009 JJ says, “I don’t think we ever actually pursued a residential project. By the time we decided to pursue it in earnest, we had three. Now it seems

there is at least one or two residential projects on the boards all of the time.”

Another sector that JJFD marketed to was landlord and property manager work. In tough times, building owners are working hard to ¿OO�WKHLU�EXLOGLQJV�ZKLOH�FRPSHWLQJ�DJDLQVW�D�growing sublease market, higher vacancies, and dwindling interest. Lobby improvements, ameĥQLWLHV�IDoDGH�XSJUDGHV��SUHĥEXLOW�VXLWHV��HWF���DUH�all projects that seem gain more prominence in slow economies. JJ credits organizations like AREW, WPO, PWC, CORNET/SIG and magazines like “Top Women in Real Estate” with providing her the platform to network with other successful women in the industry. “It’s a tight knit group,” she says, “And I always feel like there’s a genuine interest in advancing ZRPHQ�LQ�WKLV�¿HOG�´�--�KDV�PDLQWDLQHG�PDQ\�relationships through events sponsored by these organizations that ultimately put her in a seat across from many landlords, brokers, and property managers. “For the most part, I have found that landlords are receptive to working

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