Embed Size (px)
DESCRIPTION
Why Digital Marketing is so important and gives you so many benefits? Because via electronic channels and by posting positive comments, feedbacks about your company/product you (and your happy customers) can attract new customers and build long-lasting relationship.
Citation preview
This is MARY This is JAMES
Both are Marketing Managers of a Toy Company
They Decide to Market their Toys through
eCommerce Channel
JAMES decides to invest his $$ on traditional media like...
Sales Team Newspapers Billboards Flyers &Brochures
Smart MARY decides to only invest her $$
on digital media like...
Content Marketing
Websites
Landing Pages
Inbound TrafficEmails
Youtube
Search Marketing
Social Media Marketing
After a Year...
Disappointed
JAMES
His target market is currently online, but he isn't
Sales Falling
Rising OverheadCost
Heavy Losses
Reached specific target audience, tracked conversions and engaged with customers through interactive content
Tweak
Track
Re-Target
Take Complete Control
So What's the Secret Behind Her Success?
MARY
Mary picked relevant keywords customers use to search toys online based on:
Geography
Search Volume
Costing
SEO: Backlinks | Title Tags |
Keyword Density | On-Page Optimization | Off-Page Optimization |
Click Through Rate
After knowing the relevant keywords Mary drove more traffic to her website through PPC ad placementson Search Engines.
She also analyzed her competitors PPC campaigns through their keywords & used it to review performance.
Today mobile apps have become the official channel to drive content and services to consumers. Mary made her website Mobile and Tablet Friendly.
Mary kept her website updated:
Adding new content to the pages she kept the search engine fueling.
Bloged about new products that she added to the site.
Connected socially make her website more interactive.
She posted testimonials
Kept sign-up forms
Started contents for more participation by visitors
Mary targeted key desicion makers like:
Mothers of New Borns
Dads
Play school owners
Smaller toy shops
And contacted them through e-mail marketing
Mary also promoted her company online through PR activities to create Brand Awareness inproving Inbound Traffic through Landing Pages
Overjoyed by the results, Mary left neglected her Digital Marketing activies.
Her social presence remained un attended for months together and
resulted in...
High Bounce Rate Negative Branding
Lots of Website Errors
No New FB Likes Declining Page Rank
At this time Mary needed external help....
Will Mary Call?
We will keep you posted if she does... well people like James call us everyday.
