Why You Need a Social Media Presence

WHY YOUR BUSINESS NEEDS A SOCIAL MEDIA PRESENCE

BOB TURNER,SOCIAL MEDIA MARKETING CONSULTANT

with SOCIAL FLAIR

What Do I Do?

• I work with businesses creating social media plans• I implement social media plans• I train employees to be able to do social media• I develop search optimized Linked Profiles and

Company Pages for executives and businesses• I write content for company blog pages and websites• I develop digital marketing solutions for businesses

SOCIAL MEDIA SURVEY

• Who has a personal Facebook Profile?• Who has a Facebook Company Page?• Who has a personal LinkedIn Profile?• Who has a LinkedIn Company Page?• Who knows what Google Plus is?

SOCIAL STATS• 300 Million • # of LinkedIn Users Worldwide• 300 Million • # of Google Plus Users Worldwide • 645 Million• # of Twitter Users Worldwide• 1.3 Billion• # of Facebook Users Worldwide

The Power of Social Media: Increased Earnings by 257%?

• It has for the ALS Association.• Thousands have taken the Ice Bucket

Challenge, pledging money for getting ice water showered on them.

• Last year ALS earned $1.12 Million in the first two weeks of August.

• This year, they’ve raised $4 Million!

The Power of Social Media

WHAT IS SOCIAL MEDIA?

• Social Media are social sites such as Facebook, LinkedIn YouTube, Twitter, Pinterest and Google Plus.

WHAT IS SOCIAL MEDIA MARKETING?

• Social media marketing is using social media sites to market your business.

• Social sites are just the next channels where you can find consumers.

• Reaching them with traditional marketing will not work, though.

WHAT IS SOCIAL MEDIA MARKETING?

• It crosses over into other Marketing areas:• Content Marketing• Search Engine Optimization (SEO)• Video Production• Business Communications and Public

Relations

WHY USE SOCIAL MEDIA MARKETING?

• It’s where people are spending their time today.


• Perception:• Consumers are checking social sites to find

solutions and learn about companies.• If you don’t have an active presence, your

company will be looked over, and your business will be viewed in a negative light.


• Defensive Tactic:• It’s likely that your competition is, or will soon

be, on social media.• You need to be there because your

competition is.


• As an Offensive Tactic:• Proactively market to your target market• Reach new customers when they’re in a good

mood – enjoying their social time• Establish your business as an Industry Expert• Enhance your online reputation

What Can Social Media Do For My Business

• Build Awareness• Enhance your online reputation• Contribute to your Search Engine

Optimization (SEO) plan• Build traffic to your website• Support your larger, Marketing Plan

What Is the ROI of Social Media

• Difficult Question in marketing circles right now

• It is difficult to tie social media directly to sales unless those sales are done on a social site

• It is a marketing cost for building awareness

How Does Social Media Differ From Traditional Media

• Social Media is:• Very targeted• Online only• Observed when the consumer wants to see it• Very affordable• Two-way and interactive• Extremely measurable with definite metrics


• Traditional media: Radio, TV and Print • Reaches more people, but not necessarily those you

want to reach• Obtrusive – it arrives when you least want it, while

you’re being entertained• Very expensive• One-way, not interactive• Not clearly measurable


• Traditional marketing methodologies don’t work on social media

• The Cocktail Rule

What Can Each Social SiteDo For My Business

• Facebook – Reach targeted consumers – B2C• LinkedIn – Reach targeted business – B2B• Twitter - Micro blog – message• Google Plus – SEO• Pinterest – Tell your biz’s story visually• SlideShare – SEO• Instagram – Reach the next generation

How Does a Business Use Social Media?

• Set realistic goals that you want to achieve using social media

• Determine how social media will compliment your larger marketing plan

• Develop a Content Strategy tailored to your business

How Does a Business Use Social Media?

• Identify your target market• Create a social media plan that fits the

other factors you’ve identified• Share useful information to your audience

and become a valued resource• Engage with your customers and fans!

What’s Coming?

• Mobile - FB has over 600,000,000 million mobile users

• Podcasting• ?

Is It Here to Stay?

“Television won't be able to hold on to any market it captures after the first six months. People will soon get tired of staring at a plywood box every night.”

-Darryl F. Zanuck, Head of 20th Century Fox, 1946

Is It Here to Stay?• Yes, social media is just the most recent

innovation in a long line that has prompted skepticism from people:• Telephone• Radio• Television• Computer• Internet

How Much Does it Cost?

• Social Marketing programs can be as little as $300/month, and as much as $2,000/month.

• It depends on your budget, and what you want to accomplish.

Who Uses Social Media

• Some of the world’s most well-known brands:• Coca-Cola• McDonald’s• Disney• Ford

Who Uses Social Media• And some of the most successful local

brands:• Rumpke• La Rosa’s Pizzeria• Fifth Third Bank• Luxottica Retail• Kroger

Who Uses Social Media

• Savvy businesses looking to become the leaders in their industries or niches.

• Entrepreneurs who want to bring their innovations to their target markets via the latest communication channels.

• Business leaders looking to advance past their competition.

Social Media Marketing:Final Thoughts

• Social Media is here to stay.• With it comes a new, fresh way of looking at

marketing that puts the consumer first.• Those who don’t embrace it now are endangering

their businesses – they could be left behind.• Any business not actively using social media will

have a hard time claiming that they are cutting-edge, high-tech or innovative.

Challenge

• I challenge all of you to learn more about social media, content marketing and digital marketing for yourselves.

• Determine if these marketing strategies are right for your business.