Why Executives and Board Directors should have their own digital presence - The advantages and how to get started

Presenter Katy Caroan

Agenda The Benefits The Critical Success Factors Examples Key Questions More Inspiration

The Benefits

•  Increased positive BRAND AWARENESS

•  Positive impact on company CULTURE

•  Enhanced professional REPUTATION for both company and individual

•  INSPIRE your stakeholders

•  CONTRIBUTE to your existing business(es)

•  ATTRACT more business opportunities

•  CONTROL your information & design

”Just like inspiring and networking in the offline world: In order to remain

trustworthy, you need to do it before you need it.”

Liselotte Engstam Chair of Digoshen

Critical Success Factors

Your BIG WHY

+ Inspired Purpose

= Your STORY

Use design to reflect a PERSONAL

mission statement

Manage risks

Use well-proven tools

Leverage social media integrations to increase

engagement

Examples

vineetnayar.com

http://jensmoberg.dk/en/

http://liselotteengstam.com

http://katycaroan.com

Key Questions

How do you want to be perceived by others?

What do you want to share with your

professional stakeholders?

Which social media are your preferred platforms for

engagement?

Where do your most important stakeholders

hang out?

How can you bring your professional stakeholders

to your digital arena?

Q&A

h"p://digoshen.com/insightpla3orm/  

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