#Native

To look into the future, let’s go back in time...

“Innovation is taking two things that already exist

and putting them together in a new way”

Tom Freston

“Nobody reads ads, people read what

interests them and sometimes it’s an ad”

-Howard Gossage

Native vs. Display

● Native Advertising is in average 52% more seen than Banners

● 82% of web users has developed the Banner “blindness”

● +10 pts in positive opinion on brand vs Display estimating Online Advertising should be better integrated to websites content

● +13 pts sharing Native ads to relatives vs. Dispay

Native Advertising assets

9Source : Yahoo research*** Source : Sharethrough research* Source : Nielsen**

… of the brand awareness**… more seen than classical display banners*

Better visibility

25% More

engaging

+82%

More efficient

+18%

… purchase intent through Native format***

10

Advertiser - Total

Goal- Qualified traffic generation

Solution - Content Promotion

Target- Desktop

KPI - Time spent per page, Bounce rate

100

Redirection

Ads

Planète énergies

Results

6000

6000 clicks generated in one month..

11

Advertiser- Mes ampoules gratuites

Goal- Lead generation

Solution - Direct Response

Target- Desktop + Mobile

100

Mes ampoules gratuites

Results

+3 500

More than 3 500 leads in a month

Ads

LP

3.5€

3.5€ CPA

Renault

12

Advertiser- Renault

Goal- drive traffic to local store

Solution - Direct Response

Target- Desktop (regional targeting)

KPI - CPA - (Cost per action on the page)

Results

Annonce

Redirection

-50%0,024 10/10

...Average CTR 0,024% ...up to minus 50% CAC decrease

...Ligatus best annual performer

Ford

13

Advertiser- Ford

Goal- Qualified traffic generation, amplified the operation “prendre un virage” Solution - Content Promotion

Target- Desktop

KPI - eCPV, Time spend, Bounce rate

Results

Annonce

Redirection

1st

...Ligatus best performer

14

Advertiser- Legal & general

Goal- Qualified traffic

Solution - Direct Response

Target- Desktop et mobile

KPI - Leads

Results

500

500 Leads in 4 month...

Redirection

Annonce

Legal & General

15

Advertiser- LCL

Goal- Opening bank account

Solution - Direct Response

Target- Desktop

KPI - CAC below 100€

Redirection

Annonce

LCL

Results

89€

CAC at 89 €

THE FUTURE

74% of publishers believe that #Native actually adds value for their readers and viewers.

#Native advertising is to grow 156% until 2020.

Programmatic #Native delivers data-driven brand content, on any device and on as many websites as needed

It is the highest impact ad format, and programmatic will account for 63% of display ad spending

Programmatic #Native is the best of both worlds: the efficiency and targeting of programmatic with the creativity of native advertising.

Nearly two-thirds (63.2%) of all mobile display ads will be #native by 2020

Consumers engage with #native ads 20-60% more than traditional ads.

#Native is less likely to lead to user churn and ad fatigue, and drives higher retention rates (up to 3x), eCPMs (up to 2x) and click-through rates.

So, #Native is more than a buzzword because...

Main reason that show Programmatic Native will become the standard for Adv

In Europe Native Ad spending will reach 13.2B€* in 2020 which is the double of 2016

Programmatic spending in Europe in 2020 will reach 61%* of the total ad spending

Mobile traffic in terabytes per month will move from 707 537 in 2016 to 2 795 362 in 2020 (statista.com)

Adblock traffic on mobile is 22% of the Smartphone users worldwide (pagefair.com)

*emarketer.com