Why MarketingGot Complicated

Marketing was simple.

It's not any more.

Once upon a time…

Online marketing was about putting content on your

website for the world to see.

Then,these two guys decided to organize the

world's information.

You could call this a key moment in the history of content marketing.Now, to be

discovered, you

needed relevant and

compelling content on

your website.

You also needed to spend some money,

in the form of SEO consultants and Search Engine Marketing (SEM). A program called “AdWords” deducted dollars from your corporate

credit card. And the Google co-founders thanked you for it.

you

But that wasn’t all. As you published more content, you built out a team of content

contributors. So you needed a Content Management System

(CMS) to help you coordinate that. You spent money with some

of these vendors:

Then, this guy starred in a movie called

“The Social Network.”

Just kidding! He believed that the world should

become more social, so he built an

online social network. Watch the

movie to get the full scoop.

Soon enough, you figured out that your website could stand to be more

social, too. So you spent money with these vendors:

Now, as if this wasn’t enough, these guys said, “We’ll help you

automate and measure everything!”

Today, thousands of vendors provide marketing solutions you might

need to consider.

Image from

chiefmartec.com.

See the full graphic.

you

Not only are you spending

a lot of money, but

you’re managing a growing

number of vendor

relationships.

content management

marketing automation

SEO

SEM social media monitoring

online communitysolution

Today, a website with content management, marketing

automation, community management (and more) can easily cost

you:

Content management system: $50,000

Marketing automation: $100,000

Online community platform: $150,000

SEO Consultant: $65,000

Search Engine Marketing: $90,000

Total = $455,000Disclaimer: costs are approximate.

Like journalists, we can’t reveal

our sources.

Microsoft Adobe

HPOracle

IBM

EloquaSitecore

HubSpotLithium

Jive

Marketo

Salesforce

These CEO’s are happy.

Telligent

And these Fortune 500 companies

don’t mind paying them.

Are YOU happy?But your mid-sized company is not part of the Fortune 500.

Download our research report.

Learn what other marketers

at mid-sized companieshad to say.