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Content is the center of everything: lead generation, conversion, customer engagement, customer experience management and more. Learn how an integrated content marketing suite can benefit your organization.
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Why Content Matters
Content Is The CENTER Of The Digital Experience
Content is the Center of the Buyer’s Journey
customer service
consume content
contribute content
connect
website
consume content
contribute content
connect
website
Understand your buyers’ watering holes.
Publish relevant content and measure content effectiveness.
CRM
Content is the Center of the Buyer’s Journey
customer service
consume content
contribute content
connect
website
consume content
contribute content
connect
website CRM
Use content to increase customer satisfaction. Use content to convert
customers to brand advocates.
Content is the Center of the Buyer’s Journey
customer service
consume content
contribute content
connect
website
consume content
contribute content
connect
website CRM
Publish relevant content to Sales. Then, measure content effectiveness.
lead
opportunity
develop
negotiate
closed (win/lost)
Content is the Center of the Buyer’s Journey
customer service
consume content
contribute content
connect
website
consume content
contribute content
connect
website CRM
lead
opportunity
develop
negotiate
closed (win/lost)
Use content to build an effective online identity. Use content to build and
nurture communities. Measure content ROI.
• case management
• customer satisfaction
• renewals
• up-sell
Marketing is not just about programs and
metrics
Marketing is also about
content and metrics
Web Sites Have Become Incredibly Complex
Early 2000’s Today
Simple Challenges: Good content & SEO Complex & Disparate Challenges: Dynamic content, multi-channel marketing, engagement, social communities, content marketing, & marketing automation
Marketers Need a Content Marketing Suite
Our Vision for 2014 and Beyond
MARKETING
PROGRAMS
CONTENT
Our Vision for 2014 and Beyond
MARKETING
CONTENT
PROGRAMS
Our Vision for 2014 and Beyond
MARKETING
CONTENT
PROGRAMS
ATTRACT
CREATE
ENGAGE
Project Echo
Our Vision for 2014 and Beyond
MARKETING
CONTENT
PROGRAMS
ATTRACT
CREATE
ENGAGE
Project Echo
Our Vision for 2014 and Beyond
MARKETING
CONTENT
PROGRAMS
ATTRACT
CREATE
ENGAGE
Project Echo
Visit our website to learn about
DNN Evoq™ solutions.
Point Solutions and“Best of Breed”
Point Solutions and“Best of Breed”
are not for everybody
“Best of Breed” Only Works for Some
Content Management
Vendor X
Social Vendor Y
Content Marketing Vendor Z
“Best of Breed” Only Works for Some
Content Management
Vendor X
Social Vendor Y
Content Marketing Vendor Z
• Multiple Vendors• Expensive Siloed
Solutions• Complex Integration• Time Intensive
“Best of Breed” Only Works for Some
Content Management
Vendor X
Social Vendor Y
Content Marketing Vendor Z
• Multiple Vendors• Expensive Siloed
Solutions• Complex Integration• Time Intensive
A Suite Works Better For OthersAn integrated suite of marketing solutions offers a unique and high-value
proposition to the mid-market. No expensive software. No complex integration requirements.
Solutions Ready To Go.
• Single Vendor
• High Value Solutions
• Fully Integrated Out
of the Box
For More Information
Learn more about DNN’s solutions on our website
Follow us @DNNCorp
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