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Helping small businesses succeed online.
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THE NEXT BIG ALGO UPDATE
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APRIL 21st MOBILE-FRIENDLY ALGO UPDATE
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50% GOOGLE SEARCHES MOBILE
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ONLY MOBILE SERPs WILL BE AFFECTED Beginning on April 21st, Google will begin to incorporate mobile-friendly design as a ranking factor for websites on mobile search. Sites who pass will have a “mobile-friendly” tag when they appear in mobile SERPs.
NON-mobfr websites will be suppressed in mobile rankings and therefore see reduced mobile organic traffic.
HOW WILL MOBILE-FRIENDLY SITES LOOK IN SERPs?
HOW DOES THIS AFFECT OUR CLIENTS?
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HOW DOES THIS AFFECT OUR CLIENTS?
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● RANKINGS: Current AWR reports track DESKTOP rankings, so ranking drops will not be reflected in reporting dashboard
● TRAFFIC: Organic traffic for Non-MobFr clients will likely take a dip○ Severity will depend on how much traffic they
were getting from mobile prior to update
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“BIGGER EFFECT THAN PENGUIN AND PANDA”This update is anticipated to affect 13% of search queries and have a larger impact that Penguin (4% at its peak) and Panda (12% at its peak).
Google's Zineb Ait Bahajji, a Webmaster Trends Analyst, at SMX MunichSource: Search Engine Roundtable
THIS ALGO WILL TAKEA FEW DAYS TO ROLL OUT
“YOU EITHER HAVE A MOBILE-FRIENDLY PAGE OR NOT…”Said Google employees on a Q&A Hangout called #MobileMadness. There are no degrees of mobile-friendliness in this update. Google has confirmed that this update is for MOBILE only and is page-by-page.
Search Engine Land Recap
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HOW DO YOU KNOW IF YOU ARE MOBFR OR NOT?
https://www.google.com/webmasters/tools/mobile-friendly/
■ Google preferred:• Entirely new, responsive site• Convert current site to responsive
(could be more expensive than getting a new, responsive site)
■ Best as temporary solution:• Mobile site
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OPTIONS FOR SITE OWNERS
■ Given time crunch and potential budget constraints:• Select most highly trafficked website
pages and create mobile site■ Long term:
• Get a responsive website design by either converting current site or building new, responsive site
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SMB RECOMMENDATIONS
