Sources Moz - Google Algorithm Change History (2015)Moz - The evolution of search - Whiteboard Friday (June 2013)Moz - The greatest misconception in content marketing (April 2014)Google - Company HistoryBrafton - Google PandaEntrepreneur Entrepreneur - 6 Changes your SEO 2015 strategy must focus on (December 2014)Content Marketing institute - The evolution of content marketing will include intelligent content (January 2015)Search Engine Land - Google: Pigeon UpdateSearch Engine Land - Google: Penguin UpdateSearch Engine Land - Google: Panda UpdateSearch Engine Land - Google: Hummingbird Search Engine Land - 58% of local marketers will change tactics after Pigeon update (November 2014)Contently Contently - 35 Content marketing stats you need to know (November 2014)KCcentral - Your rights at 18Fuzz One - Breaking down SEO changes (2013)Digital Marketing - History of top Google algorithm updates

www.helloevery1.com

Arguably the force that made ethical search engine optimisation (SEO) techniques cool, and quality content marketing hot,

www.google.com comes of age this year. Yes, the search engine with the biggest global market Yes, the search engine with the biggest global market share can now – in the UK only – apply for a mortgage, watch an 18-rated film, and get a tattoo. Maybe of a Panda,

or a Hummingbird…

Happy Birthday

18years old

Boosted the rankings of websites withhigh quality content over link-saturatedones that provided little or no value.

Effect on content marketing —

Google clamped down on sites withduplicate content, and they wereeventually blocked from indexing unlesseventually blocked from indexing unlessrewritten.

Keyword stuffing suddenly became passé. Unfortunately not everyone noticed, leading to later updates focused on “thin” content: sites with little content or which hadn’t updated in a long time.

Panda/Farmer — 23 February, 2011

FACTThe Panda update was named after Google engineer Navneet Panda

Penguin — 24 April, 2012Penalised sites that were spamming links to artificially increase ranking results, either buying them or acquiring them through link building networks.

Effect on content marketing —

Outreach and guest posting became more about quality over Outreach and guest posting became more about quality over quantity. Low value links (from poor quality websites – see PageRank) were penalised and reputable links with larger audiences became important.

FACTSergey Brin andLarry Page incorporatedGoogle in 1998

Pigeon — 24 July, 2014Intended to provide accuracy andrelevance to local searches.

Improving local search listings in orderto maximise on increased focus onsearcher location.

Effect on content marketing —Effect on content marketing —

Content that highlighted quality, authorityand relevance gained even more of a focus.

Search Engine Land described the best course of action for Pigeon as being:

Less chasing down Googleand more focus on building the reputation and authority of your business“ “

FACTPigeon didn’t have an Pigeon didn’t have an internal name at Google, the update got its name from website Search Engine Land

Hummingbird — 20 August, 2013The context of a query and naturalsounding search terms came into focus.

Closer attention was paid to‘searcher intent – the meaning orreason behind a search, rather thanbasing search results on individualbasing search results on individualkeywords.

Effect on content marketing —

This semantic approach meant websites relied more on good content than SEO for higher search rankings.

The level of optimisation on pages became much more The level of optimisation on pages became much more important: load speeds, ease of navigation and user experience.

FACTGoogle has the largest network of translators in the

world

Mobile Update AKA “Mobilegeddon" — 22 April, 2015Priority placed on mobile friendly sites in mobile search results.

Effect on content marketing —

SEO practitioners need to ensure a site is mobile friendly.

Content needs to be clear and engaging regardless of the platform it is being viewed on.

FACTGoogle has no defined naming system for its

algorithm updates

www.google.com was first registered in 1997.

Algorithm updates started in 2000 Algorithm updates started in 2000 with the launch of the Google Toolbar, which gave users access to Toolbar PageRank. According to Moz this is where “the Google dance began”.

Google Toolbar — December 2000

How the search engine has influencedthe quality of website content.

’salgorithm updates

1997-2015