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A brief overview on Career in Web Development & Digital Marketing
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Website Development & Digital Marketing
S e p t e m b e r 2 0 1
T E C H B E R R I E SA L L R I G H T S R E S E R V E D
Web Development & What? MARKETING?
Whatever!!!!! I don’t want to be a
marketing guy.. My parents paid lot of
money for my engineering, diploma, & graduation.
I thought it would be a technical workshop?
Digital Marketing?
Get Hired in Companies like Facebook, Google, Myntra, Jabong, Flipkart and many other online Ventures.
No Programming Required Easy to Learn in Short Duration Always a Secured Career Start Your Own Business Let your dreams come true Be Creative & Be Unique
Common man!I am a Software Engineer not a website designerWebsite development?, It’s NOT ENGINEERS JOBI love java and dot netI cannot ruin my careerMy parent’s won’t allow me
Website Development?
Career in Website Development
Get placed in MNC’s Become a complete techie… be a
coder, be an artist, be a developer, be a team player and be a manager..
Work as project manager in small duration of time.
Be self dependent in few years Be the big thing on earth, become an
owner of social media site, e-commerce platform or a blog writer.
Not just office work from home and make good money.
Still Confused?
Brands & Corporate?
PEOPLESignificant share of the Global & Indian population had adopted Internet & Digital Media
Digital goes Online World India
Internet Users 2.4 Billion 137 Million
Mobile Internet Users 2.1 Billion 79 Million
Smartphone Users 1 Billion 44 Million
Social Media Users
World India
Facebook 1.15 Billion
78 Million
Twitter 500 Million
33 Million
LinkedIn 238 Million
20 Million
Instagram 130 Million
4 Million
Pinterest 70 Million 5.5 Million
7
Global Survey
Internet is an important influence on consumers interested in buying new products across most categories.
– Nielsen Global Survey
8
Digital Marketing Landscape
CHANNELS
Search Email Marketing Content
MarketingSocial MediaDisplay Advertising
Organic
Paid
Contextual Targeting
Behavioral Targeting
Re-Targeting
Monitoring
Marketing
Engagement
Transactional
Direct Mails
Digital PR
Blogging
STRATEGY
ANALYTICS
THANK YOU FOR YOUR TIME