The cold hard facts about web design.rimarketing.com.au /web-design-facts/

Samantha HainJanuary 30, 2015 by Samantha Hain in ,

All web design is not created equal.

Thinking of updating your website, creating an online store or investigating the additional functionalityour ever updating technology can bring to web design?

Wondering where to go and who to choose? Take a look at these three types of website designers andsee which one you think will work best for you.

Template website designer

Many web companies sell standard ‘off the shelf’ template website designs. These are often a designof standard website parts with your logo, some photos, a bit of text and some links.

Template website designs can be passable. They’re almost always extremely affordable. They can beturned around quickly. They’re ‘good enough’, which works for some businesses.

And with the explosion of pre-designed, cheap (and often free) design themes made easily availableacross the web nowdays, a lot of web design businesses have popped up where clients pay for a pre-created templates that a web company has purchased and repurposed (without saying they’ve doneso, unfortunately).

OMG! Website Designer

Going beyond template website designs, some web companies provide customers with beautiful OMG!website designs. These designs are showstoppers. The ones that receive ooohs and aaahs. Lots ofbells and whistles that are simply downright gorgeous and impressive.

But do these beautiful website designs help generate and increase sales? Do they help businessesachieve their online goals? Maybe. Maybe not.

Strategic Website Designer

Strategic website design is much, much more than a standard template website design. It goes farbeyond a ‘beautiful’ website design (though being beautiful can be a hallmark of a strategic websitedesign).

A strategic website design…• focuses on a clear objective (e.g., selling downloads, generating online reservations)• is designed to achieve specific goals.• is created based on data including customer journey & site flows for the website function; research– including digital consumer behaviour, search engine optimisation and integration into all othertraditional marketing and digital marketing activity including social media.

A strategic website design is custom-crafted to ensure increased interaction, leads, and sales for aclient based on that client’s unique target prospects, needs, products/services, and business goals, it isfocused on effectiveness, built for ROI, not for the gratuitous showcasing of bells and whistles. It’smore than just a pretty face.

Why Strategic Website Designs Cost More

As the creation of a strategic website design can require exponentially more work than a templatedesign, the costs are significantly higher. So while an effective strategic website design quickly paysfor itself many times over, it’s not the solution for all companies (just the smart ones!)

The development of a truly successful strategic website has not only more upfront work (such asextensive planning, research, and exploration), it requires additional skills and expertise that are notpart of the ‘physical’ package – up to date knowledge & understanding of what is technologicallyavailable, years of experience in marketing and a rock-solid understanding of consumer behaviour,sales psychology and search engine optimisation (SEO).

And funnily enough this is what Regional Integrated Marketing offers and more!

Find out more

We’d love to discuss with you your business goals and opportunities and how a website can fit withinyour overall traditional marketing and digital/social media strategy.

Read more about websites built by Regional Integrated Marketing and visit them for yourself here.

Regional Integrated Marketing is a marketing & communications consultancy specialising inmaximising business & organisational opportunities through marketing strategy and digital /social media management, web design and video. Orange l Bathurst l Dubbo l Mudgee l Cowral Lithgow l Central West NSW

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