Priyanka

Banerjee

PGDM2-

1523

10

CREATIVE

IDEAS

WHICH

TURNED

INTO

SUCCESSFUL

BUSINESS

MODEL

TABLE OF CONTENTS :

1. ADVERTISING

2. FREEMIUM

3. INFORMITARY

4. E-TAILING

5. ONLINE RESELLING

6. AFFILIATES

Web b

ased b

usi

ness

model :A

dve

rtis

ing

Internet portal & search

engine services

1994 by Graham Spencer,

Joe Kraus Mark Van Haren,

Ryan McIntyre, Ben Lutch &

Martin Reinfried

$ 138 million

1983 Bill von Meister

$ 2.53 billion

Content, Advertising, Local,

Membership and AOL

Ventures.

Web b

ased b

usi

ness

model :F

reem

ium

Free and open source

content management

system. Features like Plugin ,

Analytics are in premium

version.

May 27, 2003, by its

founders, Matt Mullenweg

Mike Little

$45 million

Social media management

system , social networking

service

2008 by Ryan Holmes, David

Tedman, Dario Meli

$ 150 million

Web b

ased b

usi

ness

model :Info

rmitar

y

Finance & Investing

information

1999 Cory Janssen & Cory

Wagner

$ 45 million

More than 200 categories

for small business &

upcoming entrepreneur

1977 by Entrepreneur media

Inc.

$ 55 million

Web b

ased b

usi

ness

model :e

-tai

ling

Gross merchandising

2007 by Sachin Bansal &

Binny Bansal

$ 1billion

Fashion Industry

2007 by Ashutosh Lawania,

Mukesh Bansal& Vineet

Saxena

$ 148 million

Web b

ased b

usi

ness

model :r

ese

lling

Classifieds , buying and

selling platform

2008 by Pranay Chulet

$ 90 million

Buying and selling platform

2006 by Alec Oxenford

$ 60 million

Web b

ased b

usi

ness

model :A

ffili

ates

Online social networking

service

2004 by Mark Zuckerberg

$ 12.46 billion

Online shopping , web

hosting , content

distribution

1994 by Jeff Bezos

$ 89.98 billion