EGEODE business model based on gLite Gael Youinou CGGVeritas Business Experiments in GRID 2 Agenda BEinGRID project Business Experiment #18 CGGVeritas Description Objectives Business aspects Technical achievements Conclusions BEinGRID project Business Experiments in GRID 4 Project Data Sheet Type of project: Integrated Project Project coordinator: ATOS ORIGIN Project start date*: 1st June 2006 Duration: 42 months Max EC contribution: 15.7 M euros Consortium: 75 partners The mission of BEinGRID is to exploit European Grid middleware by creating a toolset repository of Grid services from across the Grid research domain and to use these services to deliver a set of successful business experiments that stimulate the early adoption of Grid technologies across the European Union. Business Experiments in GRID 5 BEinGRID Vision Typical Technology Transfer project: 2 waves of 18+7 Business Experiments involving SMEs in various industry sectors and covering full value chain Aiming to prove that businesses will benefit from the adoption of Grid technologies Planning to set up a repository of vertical Grid solutions, available free/at cost to the respective sectors Business Experiments in GRID 6 Project Setup Technical cross activities Trust & Security VO Management Service & Data Mgt Architecture & Interop Selected branches: GTv4, UNICORE/GS, g-Lite, GRIA, WS-* Business cross activities Dissem. & Exploitation Market Study Business Modelling Mdw-1Mdw -2 Mdw -n BE1 BE2BE3... BE4 BE5 BE18 Repository Business Experiments in GRID 7 Experiments by sectors Experiments by technology Cross Activities Finance Multimedia Retailing Logistics Chemistry GovernmentPublic service Aerospace Environmental Science Textile Ship Building Engineering Automotive Movie post- production End- User Service Provider Integrator Business Experiment #18 Seismic Processing and Reservoir Simulation Business Experiments in GRID 9 CGGVeritas is the worlds leading international pure-play geophysical company delivering a wide range of technologies, services and equipment to its broad base of customers mainly throughout the global oil and gas industry Focused on Performance. Passion for Innovation. Powered by People. Delivered with Integrity Business Experiments in GRID 10 Oslo Abu Dhabi Assen Calgary Houston Rio Villahermosa Maracaibo / PLCruz Luanda Port Harcourt Tripoli Cairo London Paris Pau Aberdeen Stavanger Vienna Perth Moscow Mumba Muscat Kuala Lumpur 28 Open Centres 15 Single-Client Dedicated Centres Caracas Buenos Aires Lagos Crawley Singapore Jakarta Data Processing & Imaging Global Capacity & Expertise Milan Oslo Business Experiments in GRID 11 Storage and Computing CGG: 200+ Tflops in 2006 CGGVeritas: 1Pflops in 2008? Business Experiments in GRID 12 Description Overview of Applications Geocluster seismic processing generic platform (CGGVeritas) The main initial focus of EGEODE Virtual Organization Free access for Academic research Reservoir Simulation (TNO) Duration 18 months Industrial Sectors Industry sector including SMEs focused on Oil&Gas Technologies gLite, EGEODE, EnginFrame Business Experiments in GRID 13 Objectives Main objectives The aim of the experiment within BEINGRID framework is to: 1.Validate the technical viability of geosciences processing on the grid by consolidating EGEODE applications and packaging 2.Validate the economic viability by creating a model for economics suitable for EGEODE Virtual Organization With added values: Solve complex problems and validate innovative algorithms on real size data sets Close the gap between Research and Industrial environment Attract and keep the brightest researchers Provide a framework for Industry/Research collaboration Business Experiments in GRID 14 Business Aspects Business Model 1.Sell Computing-On-Demand (COD) services Value chain 2.Provide EGEODE services to SMEs using a WEB portal Value chain Grid Com pone nt Provi der Grid Reso urce Provi der Grid Oper ator User Solut ion (Serv ice) Provi der Acce ss Provi der BE18 Association (CGGVeritas, TNO, NICE, Petrosoft) Gri d Co mp one nt Pro vid er Gri d Res our ce Pro vid er Gri d Ope rato r Use r CGGVeritas Business Experiments in GRID 15 Business Aspects Business Plan 1.Computing-On-Demand services Sell unused compute resources through a COD service Market: O&G companies and Computing Power Providers Grid & IT spending will grow from $1.8 bn in 2006 to $24.5 bn in 2011 ~9500 O&G Companies Success factors: Low and simple pricing strategy (prices today ~ $1/GHz/Hour) IT resources optimization and High availability Increased business flexibility More reactive to the market shifts and greater market penetration Rapid decision-making ROI estimation is still being discussed in-house Competition: 5 prominent Computing Power Providers Risks: Competition reaction Price competition Solution improvement or substitute solution development Business Experiments in GRID 16 Business Aspects Business Plan 2.Expanding-Geosciences-On-Demand (EGEODE) services Provide Expanding-Geosciences-On-Demand (EGEODE) services Market: small O&G structures 1035 O&G companies in EU 93% are SMEs; 63% < 10 employees Research labs Very small projects of large firms Success factors: Simplified administration and IT resources optimization Capacity to meet market shifts and increase business flexibility Cost-effective and fast data processing ROI and investment estimations are still being discussed in-house Competition: Seismic processing companies WesternGeco, PGS, LANDMARK, 3DGeo, GX Technologie Collaboration with IT & Grid providers Risks: Competition reaction Price competition Solution improvement or substitute solution development Conventional High Tech. BE18 market CGGVeritas market Business Experiments in GRID 17 Business Aspects KPI Reach a ROE above 10% Find at least 5 first adopters Achieve a positive cash balance Value map PETROSOFT CGGVeritas TNO NICE CUSTOME R payme nt softwa re consultan cy modelling service payme nt consulti ng services marketi ng and sales activitie s processi ng services payme nt comput e resourc es consulti ng services softwar e payme nt consulti ng service s BE18 ASSOCIATIO N OF FIRMS training compute resource s studie s traini ng studie s comput e resourc es Business Experiments in GRID 18 BE18 Grid architecture & initial hardware platform A gLite site has been set up within CGGVeritas Most gLite services are available within TNO and Petrosoft Extra gLite services are available: RB, LFC, VOMS and CA Applications Seismic generic processing platform (Geocluster) run on the BE18 Grid Reservoir simulation application has been ported Portal, user interaction EnginFrame Grid Portal has been installed Geocluster is accessible via the web portal Most of Interactive Applications are available gLite training Training sessions to Petrosoft and NICE site administrators Technical Achievements Business Experiments in GRID 19 Services available through the portal Tools (file management) Authentication (VOMS proxy) gLite Job (job submission) Data (data management) Preferences (settings) E-Tools (Geocluster project mgt) Interactive Services (iApps) www.nice-italy.com Technical Achievements Business Experiments in GRID 20 Conclusions Things that we plan to do in the future Business plan document need to be improved Financial data will be estimated O&G market is currently surveyed within the context of a market study about EGEODE services Pilot project using the grid infrastructure (gLite) and the web portal By end of June: Non-interactive demo (like a movie) July: Portal User guide August: First tests of the portal October: User training on portal November: First pilot project THANK YOU BEinGRID Consortium