9 STEPS
To Revolutionize Your Tourism Business
Consumer Research Brand Posi2oning
Workshop Facilita2on Brief Development
Cultural Recalibra2on CEO Life Hacking
Not Knowing/Nurturing:
the Audience the Funnel the Lures the Brand the Tools
Not Loving:
the Audience the Brand the Tools
ñ 256% inquiries ñ 110% sales
ñ 31% revenues In one year
*different clients
Rethink Iden2fy Ideate
Inves2gate Evaluate Inspire Align
Express Reassess
9
Brief = 80% solution
(a killer brief ignites magic)
identify the problem & key levers
“A single moment
of human emotion is
enough to create a masterpiece”
[Anne Sackville]
consistent voice & promise
amend the brief rinse, repeat
[email protected] 20 67 55 68 00