Embed Size (px)
Citation preview
June 2014
WA Tourism Industry Scorecard
Prepared by:
Research
Tourism Western Australia
Domestic Consumer Confidence
After declining significantly following the release of the 2014-15 Commonwealth Budget, Consumer Confidence in Australia rose 6% in
the four weeks to week ending June 22. The next few months will determine the impact of the rapid decline in Consumer Confidence
throughout May on consumer spending.
Sources: www.roymorgan.com.au , ANZ-Roy Morgan Consumer Confidence, (n=~1,000 interviews per week)
JFMAMJJ ASONDJFMAMJ JASONDJFMAMJJASONDJFMAMJJASONDJFMAMJJASONDJFMAMJuneJulyAugSep Oct NovDecJan Feb Mar Apr MayJune
CO
NS
UM
ER
CO
NF
IDE
NC
E
June 21/22, 2014
(105.7 points)
2008 2009 2010
Base: Australians aged 14+
2011 2012 2013 2014
Domestic Travel through Perth Airport
Both interstate PAX and intrastate PAX declined in May 2014 compared to May 2013 (-2.4% and -6.0% respectively).
Year to date (YTD) PAX numbers for both the intrastate and interstate markets are in line with the same period in 2013.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Interstate
PAX -2.4% -0.5%
Intrastate
PAX -6.0% -0.8%
Indicator
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
100,000
200,000
300,000
400,000
500,000
600,000
Month
ly P
AX
Intrastate Interstate
International Travel through Perth Airport
While domestic passenger numbers are consistent with 2013, foreign national movements through Perth continue to grow.
International arrivals and international PAX grew from May 2013 to May 2014 (+6.5% and +7.2% respectively).
Both arrivals and PAX show significant growth for the YTD (+9.0% and +10.2% respectively).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Foreign nationals: International passengers who did not travel on an Australian passport.
PAX +7.2% +10.2%
Arrivals +6.5% +9.0%
Indicator
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
50,000
100,000
150,000
200,000
250,000
Month
ly P
AX
Arrivals PAX
Foreign National Arrivals - Long Haul (Asia)
Arrivals from each of the key long haul Asian markets (China, Japan, and Korea) show positive YTD growth.
May and June typically see less Japanese arrivals compared to other months of the year, and the pattern has continued in
2014. In May, there were a similar number of South Korean and Japanese arrivals into Perth Airport.
Source: Perth Airport Pty Ltd
Korea +26.7% +10.4%
China +10.5% +11.5%
Japan -4.3% +5.9%
Country
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
Month
ly A
rriv
als
China South Korea Japan
Foreign National Arrivals - Long Haul (Europe & USA)
UK arrivals decreased significantly (-11.2%) from May 2013 to May 2014, however, this market continues to show positive
YTD growth (+1.9%) due to a strong performance in January, February, and April.
Arrivals from Germany and USA both show positive YTD growth, as well as growth for the month of May 2014 (in
comparison to May 2013).
Source: Perth Airport Pty Ltd
USA +4.2% +6.8%
Germany +7.9% +8.3%
UK -11.2% +1.9%
Country
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
5,000
10,000
15,000
20,000
25,000
30,000
Month
ly A
rriv
als
Germany USA UK
Foreign National Arrivals - Short Haul
Arrivals from each of the key short haul markets (New Zealand, Malaysia, and Singapore) increased from May 2013 to May
2014, with increases of (+) 3.4%, (+) 13.9%, and (+) 47.7% respectively.
The large increase in arrivals from Singapore can be linked to the introduction of direct flights between Singapore and Perth
operated by low-cost carrier Scoot (4 flights per week in May 2014), as well as an increase in flights per week operated by
Singapore Airlines (from 24 in May 2013 to 28 in May 2014).
Source: Perth Airport Pty Ltd
Singapore +47.7% +34.9%
NZ +3.4% +17.4%
Malaysia +13.9% +15.1%
Country
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
13,000
Month
ly P
AX
New Zealand Singapore Malaysia
Foreign National Travel – Long Haul (Asia)
Total PAX for the China and South Korea markets increased significantly from May 2013 to May 2014 (+10.9% and +24.8%
respectively), while Japan PAX remained relatively stable (-0.5%).
Each of the key long haul Asia markets show strong growth in YTD May 2014 compared to YTD May 2013.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Korea +24.8% +14.9%
China +10.9% +13.9%
Japan -0.5% +7.3%
Country
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
2,000
4,000
6,000
8,000
10,000
12,000
Month
ly P
AX
China South Korea Japan
Foreign National Travel – Long Haul (Europe & USA)
Total PAX for each of the UK, Germany, and the USA markets show positive YTD growth of (+) 3.4%, (+) 8.9%, and
(+) 7.4% respectively.
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
USA +3.2% +7.4%
Germany +13.5% +8.9%
UK -7.8% +3.4%
Country
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
Month
ly P
AX
Germany USA UK
Foreign National Travel – Short Haul
Total foreign national PAX for the short haul markets of Singapore and Malaysia grew significantly in May 2014 compared to
the same month in 2013, with growth of (+) 43.6%, and (+) 13.6% respectively.
New Zealand PAX also grew from May 2013 to May 2014 (+4.3%). However, growth in PAX for this market was not as
strong as it has been in the months leading up to May, somewhat influenced by the cessation of direct flights between Perth
and Christchurch (which ran between December 2013 and April 2014).
Source: Perth Airport Pty Ltd
PAX = All passenger movement, including inbound and outbound.
Singapore +43.6% +36.6%
NZ +4.3% +17.4%
Malaysia +13.6% +16.6%
Country
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0
5,000
10,000
15,000
20,000
25,000
Month
ly P
AX
New Zealand Singapore Malaysia
WA vs. Australia - Foreign National Arrivals (Monthly Data - % Change April 2013 to April 2014)
Growth in foreign national arrivals to WA in April 2014 compared to April 2013 was (+) 15%, just behind the national average
of (+) 17%.
WA significantly outperformed Australia in growth from China, Japan, Singapore, and the USA.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
14%
10% 11%
20%
15%
39%
-8%
21% 23%
15%
5%
18%
-9%
30%
13%
24%
0%
40%
10%
17%
-20%
-10%
0%
10%
20%
30%
40%
50%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
WA vs. Australia - Foreign National Arrivals (Year to Date Data - % Change Jan-Apr 2013 to Jan-Apr 2014)
Growth in foreign national arrivals to WA for the year to date is on par with the national average (growth of 9%).
WA is significantly outperforming Australia in growth from Japan, New Zealand, and Singapore.
Sources:
• Australia data: Tourism WA’s analysis of Overseas Arrivals and Departures, Australian Bureau of Statistics (compiled from
administrative data provided by Department of Immigration and Border Protection). Data provided two months in arrears.
• WA data: Perth Airport Pty Ltd
12%
8% 8%
15%
20%
32%
7%
4%
7%
9%
14% 14%
-2%
26%
5%
17%
5%
10% 11%
9%
-5%
0%
5%
10%
15%
20%
25%
30%
35%
China Germany Japan Malaysia New Zealand Singapore South Korea UK USA ForeignNationals
WA Australia
Perth Accommodation – Occupancy Rates (May 2014)
Average occupancy in Perth CBD for the YTD is on par with the same time period last year.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010).
Occupancy -1.2% <-0.1%
Indicator
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Month
ly O
ccupancy R
ate
s
Perth Accommodation – Yield (May 2014)
The ADR and RevPAR of Perth CBD hotels continues to trend downwards. In May 2014 compared to May 2013, ADR
decreased by (-) 6.9% to $214.7, and RevPAR decreased by (-) 8.1% to $198.9.
Source: STR Global (STR Global sample size increased from n=18 to n=21 Perth CBD hotels in December 2010.)
• RevPAR refers to Revenue Per Available Room. RevPAR is a calculation of room revenue divided by rooms available
(occupancy times average room rate will closely approximate RevPAR).
• ADR refers to Average Daily Rate.
RevPAR -8.1% -5.7%
ADR -6.9% -5.6%
Indicator
% Change
May 2013 vs.
May 2014
% Change
Jan-May 13
vs.
Jan-May 14
$0
$50
$100
$150
$200
$250
$300
Month
ly R
ate
s
ADR RevPAR
First players teed up for Perth International
JUNE 12: Organisers of the Perth International golf tournament today announced the first players of the 2014 field, including
2013 US PGA champion and world number 16, Jason Dufner.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8396
Perth wins bid to host Davis Cup tie
MAY 2: In a major sporting coup, Western Australia has been selected to host the Australian Davis Cup World Group play-off
tie against Uzbekistan in September.
• http://www.mediastatements.wa.gov.au/pages/StatementDetails.aspx?listName=StatementsBarnett&StatId=8376
Safari route to visit new locations in 2014
MAY 20: The host towns have been chosen and a new competitive course has been devised - this year’s 2014 Australasian
Safari will have over 100 local and international competitors, racing through some of Western Australia’s most breathtaking
landscapes.
• http://www.rallysportmag.com.au/home/other-news/8634-safari-route-to-visit-new-locations-in-2014
Industry showing appetite for 'Restaurant Australia' campaign
MAY 12: Almost 700 Australian businesses have so far shared their top eating and drinking tourism experiences as part of
Tourism Australia's new Restaurant Australia campaign, aimed at putting Australia at the top of the menu for international
visitors.
• http://www.tourism.australia.com/news/media-releases/Media-releases-10659.aspx
Published Tourism Reports and Media Statements
