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Ten Best Practices in Marketing

Digital Content

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Digital Marketing Success is Essential

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Digital Marketing Imperatives

• Pressure to generate leads and drive sales.

• Improve value and results in content marketing.

• Utilize Social Media to expand reach.

• Increase conversion of marketing methods.

• Increased marketing spend demand ROI.

• Ensure every marketing channel has positive impact.

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Guidance in Marketing Content

• Develop persona and message framework for content promotions.• Assemble landing page with key messages to motivate download.• Use meta-tags in content and landing pages for SEO.• Develop and use graphics for cross-channel promotion.• Extract and use text from content to promote download on website

and across social media channels.• Plan continuous cross channel promotions in areas like this:

- Website- SEO / Social Ad-Placement- Social Media (Twitter, Facebook, LinkedIn, Google+)- Email marketing (prospect and customer)

• Prepare and use content for inside sales.• Leverage content at events and tradeshows.

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Make Content Registration Simple

Best Practice #1

Build a landing page with a simple download form. Long registration forms discourage download.

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Promotion Should be Relevant to Reader

Best Practice #2

Provide a high level view of what will be learned from this content through key messages.

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Use Twitter to Entice Content Download

Best Practice #3

Use social media to promote content and use hashtags to expand your reach to non-followers.

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Use Variety of Messages in Social Media

Best Practice #4

Utilize a variety of messages across social media channels to spark interest and entice download.

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Use Questions to Entice Content Download

Best Practice #5

Challenge audience to see if they know something to get them to click and download.

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Leverage Website to Promote Content

Best Practice #6

Use home page with graphic and messages to promote key content as part of communications.

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Promote on SlideShare to Gain New Leads

Best Practice #7

Build account and upload your content to connect with a broader audience.

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Cross-Promote Content Using Social Media

Best Practice #8

Build straightforward graphics for social media that can be easily seen for cross-promotion.

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Table of Content• Section Headings

• Heading A• Heading B• Heading C

• Headings Translated to Promotional Text• Learn <Insert Heading A> • How to <Insert Heading B> • Why <Insert Heading C>

Promote Using Content Outline

Best Practice #9

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Leverage Research Facts in Promotion

• Heading A• Research finds 33% of companies have ABC?

• Heading B• Over half (55%) of organizations that use XYZ gain

improvement – are you? • Heading C

• Over two thirds (68%) use XYZ. Do you?

Market Content through Research Facts

Best Practice #10

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Content Marketing Best Practice Steps

• Develop campaigns that engage the audience.

• Use effective graphics to increase conversion.

• Utilize SEO, meta tags and keywords for marketing content.

• Operate campaigns to promote routinely across channels.

• Use sections, statistics and quotes to promote it effectively.

• Leverage 3rd party perspective in marketing of content.

• Perform routine assessment and take action to improve.

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Ten Best Practices in Marketing

Digital Content

@ventanaresearch In/ventanareseachventanaresearch.com