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online researchto skyrocket your digital campaigns
Use
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Every day, somewhere in the world, occasions are
celebrated.
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they can be mainstream and global, likeChristmas.
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and niche and localised, like Australia Day.
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How?
Brands can use these occasions to skyrocket their marketing activities.
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OccasiOns MOnitOring
is research conducted to ‘listen’ to social media conversations.
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it also analyses online trends around the chosen occasion, like Easter.
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By analysing the previous year, say 2013, you can predict certain behaviours to take place this year.
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marketers, brand managers, media planners and buyers will all love these findings.
who should use these findings?
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plan your digital campaign based on real data
no more guesswork 1.
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save your budget2.know when and how long to run your campaign
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grow revenue3.improve your campaign’s effectiveness and detect new audiences
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when people start and stop talking about the occasion.
1.
starts here
ends here
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# @ # @ # @
the most used hashtags, usernames and shared short links.
4.
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the occasion’s online influencers and potential brand ambassadors.
5.
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Download our occasions monitoring Easter 2013 and 2014 Report for Retail here.
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Download our occasions monitoring Easter 2013 and 2014 Report for Fmcg here.
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And download our occasions monitoring Fact sheet here.
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