Advanced Email Marketing:

Single Line Dynamic Content Techniques

What is Dynamic Content?

What is Single Line Dynamic Content?

What it is not:

● Not the same as Mail Merge

● Mail merge does not offer logic choices.

● Not an automatic process

● You must set up your own parameters

● Not a “Magic Bullet.”

● It is only a tool; not a cure.

What is it good for?● Localizing information

● Local reps and stores

● Redirecting responses

● Control reply channels

● Personalizing email

● Makes sure Subject Line and Content match

Three places you can use it:● From Address

● Reply Address

● Subject Line

From Address

● “Friendly From” is the first thing people see

● Can change “From” name without changing address

● Use local representative names

● Use membership locations

Reply Address

● Rarely changed and less important

● When responses are handled separately based on

other information.

● An alternative to “DoNotReply” address.

Subject Line

● Better alternative to mail merge

● Ensures content match

● Inserting offline event information

Dynamic Pitfalls

● Whitelisting issues

● Domain switching

● Mismatched send and reply

● No fallback

Does Your ESP Offer Single-LineDynamic Content?

ResourcesGoolara Blog http://blog.goolara.com/2012/09/04/of-senders-and-subject-lines/ The Goolara Blog article on SLDC.

Goolara Website http://goolara.com The Goolara website main page.

About GoolaraGoolara, LLC is the maker of Symphonie—powerful email marketing software with the advanced features a professional marketer needs, but without the hassle of other systems. For a demonstration, call 1-888-362-4575 toll free, or visit http://goolara.com/RequestDemo.aspx and request a demo.