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Six Methods For Using Surveys In Advertising. Improve ROAS With These Simple Tips.
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Advertisers Spend Thousands Every Year. Improve ROAS For Clients With These Simple Survey-Based Methods.
Easily Test Ad Designs And Calls To Action.
Before you invest, show various ads to consumers, and ask which one they would most likely click.
Use Surveys To Test Your Paid Search Ads.
This is especially useful if you’ll be bidding on high CPC keywords!
Measure ad recall by surveying a target group (who saw your ad) and a control group (who did not see your ad), and asking if they remember your stellar
advertisement.
Use Surveys To Test Your Ad Campaign Effectiveness.
Run one survey before your campaign and one survey after your campaign to look for a lift in brand awareness, brand favorability, or purchase intent.
A new way to employ surveys is to get respondents to generate keyword ideas for your SEO/PPC
campaigns. Such a process will lead to keywords not suggested by existing tools, like Google’s
Keyword Planner.
Show potential versions of your TV/Pre-roll commercial to your target audience and ask a few questions to get feedback. This ensures your ad is a winner before it’s ever seen by the general public.
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