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Public Relations & Social Media Presentation for Mktg 3722, Digital and Social Media Strategy at University of Missouri-St. Louis. A look at how PR and social media work together.
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PR & Social Media
Mktg 3722Digital and Social Media
Strategy
Thursday, 16 Oct. 2014
Jill Hampton
Digital Media MarketerWells Fargo Advisors
@JillSTL
PR & Social Media
PRCommunication
Marketing/AdvertisingSocial Media
PR & Social Media
KTVI-TV FOX 2
PR - Media Relations>> covering events
>> ratings
PR & Social Media
KTVI-TV FOX 2
Communication>> mostly corporate
>> sales
PR & Social Media
KTVI-TV FOX 2
Marketing/Advertising>> promos
>> public appearances
PR & Social Media
KTVI-TV FOX 2
Social Media>> news events
>> tell brand story
PR & Social Media
Social Selling
>> building relationships>> ALSO using social media
PR & Social Media
Social Customer Service
>> customers turn to SM>> business listen on SM
>> SM for touchpoints
PR & Social Media
Branding
>> digital media>> younger audiences
PR & Social Media
