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Jamil "Jim" ElayanStrategic Technology
Digital Media, Video Transformation, Home Automation/ Connected
Home, IoT, Analytics Page 13-27-2017
What is driving the growth of social media?The connected world of Internet and mobility
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US population = approx 318M
115.7% vs 46% in 2002About 53%
in 2004
377M 2015355M 2014335M 2013326M 2012243M 2007134M 2002
source:http://www.ctia.org/your-wireless-life/how-wireless-works/annual-wireless-industry-survey
U.S. Wireless Subscriber Connections (Cellphones)
What is driving the growth of social media?
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US adult population = approx 238M (92%)
220M 2017(est)Smartphones in US
Smartphones are the number one wireless device in the U.S. and still growing● There are more than 220 million smartphones in the US, 92 percent of
the adult population now owns a smartphone.
● Americans talked more than 2.8 trillion minutes on their mobile phones, up more than 17 percent from 2014.
● Americans exchanged more than 2.1 trillion texts, videos and photo messages, or more than four million every minute.
Source: http://www.ctia.org/resource-library/press-releases/archive/americans-data-usage-more-than-doubled-in-2015
And some history...
20072004
iphone
199?
You were born
Usage of social networking platforms has become nearly universal. In May 2015, almost 90% of the U.S. digital media population visited social
networks, which accounted for more than 300 billion minutes of users’ attention.
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• Promotions: – Communication by marketers that informs,
persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.
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Promotional mix includes:
• Advertising• Public Relations• Sales promotion • Personal Selling• Direct Marketing• Online Marketing
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Social Media is used
for all of these
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Follow the customer…
This year, eMarketer predicts, Facebook will net $21.98 billion in mobile internet ad revenues from around the world, up 66.6% over
2015. https://www.emarketer.com/Article/Facebook-Mobile-Ad-Revenues-Near-30-Billion-Next-Year/1014658
Top Social Sites 2016
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Data: ComScore
• Top are social• Google / Facebook
dominate• None are games• Google has 7
products now with over 1Billion users
• Only Groupon is new
But where was my favorite?
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$28Bn
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Social media promotions• How does it work?• Context sensitive• Demographic profiles• Pay per impression• Pay per click
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Does it Work?
Capital One Used Instagram to Boost Ad Recall by 16 Percent
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http://www.nielsen.com/us/en/insights/news/2012/ads-with-friends-analyzing-the-benefits-of-social-ads.html
http://www.adweek.com/news/technology/how-capital-one-used-instagram-boost-ad-recall-16-percent-166317
LinkedIn (Microsoft)
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Is video social?
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Top YouTube Brands
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http://www.socialbakers.com/statistics/youtube/channels/brands/
Google reaches more 18-49 year olds than any network – Broadcast or cable. In the US during prime time more than the top 10 shows combined. Source LA times – Susan Wojcicki CEO YouTube
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$6.5B revenueMedia Group ~150 staff
In the six months immediately following the jump, sales of Red Bull rose 7% to $1.6bn in the US, and newer target markets were
acquired in Brazil, Japan, India and South Korea.
• YouTube (11 years old) now has 300,000 ad-supported channels compared to 10,000 four years ago, according to OpenSlate, a YouTube analytics firm
• Research firm EMarketer has projected that digital video advertising is expected to grow by 28.5% this year to $9.84 billion. Nearly $2 billion of that pie will go to YouTube.
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Google’s headache
ATTVerizonStarbucksPepsiWalMart
non traditional
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3.16.2015 25
Product reviewsLeveraging social networks• The kiss of death?• How credible are they?• Legal ramifications?
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Amazon is no longer allowing
incentivized reviews
Political Power of social networks
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The danger of social networks
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How Risky is it?
• 28% of employers report that they've fired people for using the Internet for non-work-related activity (such as shopping online or checking out Facebook, for example) during the workday
• 18% have dismissed employees because of something they posted on social media, according to CareerBuilder.Source:http://www.cnbc.com/2016/02/05/how-using-social-media-can-get-you-fired.html
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Key Takeaways• What is a primary driver for the increased use of social networking?
• What departments of a company (Functional areas) can be impacted by social networking?
• What company has turned social networking into a separate business unit?
•What percentage of employers have fired someone because of what they posted on social networking?
• Who are companies looking for as experts on social networking? 31
18%
The spread of connected mobile devices
Almost all - Marketing, HR, legal, finance...
Red Bull
YOU
Jamil "Jim" ElayanStrategic Technology
Thank You!!
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