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Presentation from Advertising MKT 3362: analyze advertisement from Turner Network Television (TNT) Ads Video: A dramatic surprise on a quiet square. Created by Duval Guillaume Modem , an Belgian agency. The ad was shot on March 3 and posted online on April 11. Got 4.5 million views in its first 24 hours; 20 million in a week; and 30 million in two. The video is set to be one of the most viral ads of the year.
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TROY UNIVERSITYMKT 3362 MONDAY AFTERNOONINSTRUCTOR: MR. NGO DINH QUOC
TURNER NETWORK TELEVISION (TNT)
• Le Huu Nhan• Hoang Thanh Quang• Hoang Tuan Minh• Nguyen Phuong Uyen
Prepared This Presentation
Group members
ADVERTISEMENT ANALYSIS
Where do we go now?
Advertisement
Analysis
OBJECTIVES4
1. TNT ‘s BACK GROUND
2. ADS INFORMATION
3. ADS VIDEO
4. CONCLUSION
OBJECTIVES4
BACK GROUND
of TURNER NETWORK TELEVISION
1
•Turner Network Television (TNT) is an US cable TV channel created by media mogul Ted Turner & owned by the Turner Broadcasting System division of Time Warne.
• In 2007, TNT has re-launched local versions of the channel in Spain, Germany, Turkey and Belgium with more European countries.
• European, Australian, Latin American, Spanish and Asian versions of TNT were launched in the 1990s.
TNT logo used from October 3, 1988 until June 11, 2001.
On June 12, 2001, TNT relaunched itself, with a new logo and a new slogan, "We Know Drama“
In 2004, TNT became the first Turner channel to begin broadcasting in high definition.
Programs broadcast by TNT: dramma, Syndicated series and films, Sports, NCAA Men's Basketball Tournament,..
ADVERTISEMENT
INFORMATION
2
• Ads Video: A dramatic surprise on a quiet square.
•Created by Duval Guillaume Modem , an Belgian
agency.
• The ad was shot on March 3 and posted online
on April 11.
• Got 4.5 million views in its first 24 hours; 20 million
in a week; and 30 million in two.
•The video is set to be one of the most viral ads of
the year.
VISUAL CONCEPT
Dramatic performance Online video
ADVERTISEMENT APPROACHES
A big red button was placed ‘on an average Flemish square of an average Flemish town’.
WOULD YOU PRESS THIS BUTTON?
ADS VIDEO
3
THE SENDER
• Marketing ethos•Marketing goal
The message
Denotative meaning Connotation meaning
The message
• Ideology purpose
The message
Symbolic sign
The message
Resonance strategy Local market campaign
THE RECEIVER3
THE RECEIVER
Internal target audience External target audience
OUR GROUPCONCLUSION
FROM TNT’s ADVERTISMENT ANALYSIS
4
CONCLUSION
• This continues the sermon as far as good viral videos are concerned.
• It has great content that is created rather than recycled, and it comes courtesy of TNT at the end of the video, rather than plastering TNT logos throughout…although it might have been a nice touch to have some actual or simulated TNT in the middle of all that drama.
• It’s a fantastic ad and it’s been watched more than 30 millions times
References
• http://www.tntdrama.com/• http://www.yourlogoresources.com/tnt-logo/• http://www.businessinsider.com/how-a-belgian-a
gency-made-one-of-the-most-viral-videos-of-this-year-2012-5?op=1#ixzz1w2uzesaJ
Thank you!!!
