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#TTLPresents
@Badams
#TTLPresents
@Badams
Improving Your SEO:
Turning Data In To Actions
That Drive Results
Barry Adams
Polemic Digital
28 September 2017
#TTLPresents
@Badams
Barry Adams
➢ Doing SEO since 1998
➢ Founder of Polemic Digital
➢ Co-Chief at State of Digital
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@Badams
Variety of Clients
> Travel
> Education
> Technology
> B2C
> Publishing
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@Badams
In God We Trust;
All Others Must Bring Data
W. Edwards Deming
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Bad Decision Making
Intuition
HiPPO (Highest Paid Person’s Opinion)
“Because we’ve always done it like that.”
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Bad Decision Making
Data
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#TTLPresents
@Badams
Free Data Sources for SEO
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Keyword Research;
Identify the search terms that your customers might use to find your content.
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@BadamsGoogle AdWords Keyword Planner
NOT FREE ANYMORE
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@BadamsMoz.com/Explorer
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@BadamsAnswerThePublic.com
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@BadamsTrends.Google.com
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Site Analysis
Identifying on-site issues that affect your website’s performance in organic search results.
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@BadamsScreaming Frog SEO Spider
Free up to 500 URLs
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@Badamshttps://www.google.com/webmasters/tools/
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Only goes back 90 days…
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#TTLPresents
@Badams
#TTLPresents
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#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
#TTLPresents
@Badams
Loads more useful data
https://www.google.com/webmasters/tools/
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@Badams
Using Google Search Console
• What are your top performing pages?
➢ And your worst pages?
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Using Google Search Console
• Identify crawl issues on your site;
➢ If a page cannot be crawled, it cannot be indexed.
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Using Google Search Console
• Mobile Optimisation is crucial;
➢ Google to switch to a mobile-first index in 2018.
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Summarised
• The best SEO tools are free;
➢ Google Search Console is your best tool.
• Use data appropriately;
➢ Data needs to be interpreted correctly.
• Mobile First;
➢ This is not optional.
#TTLPresents
@Badams
#TTLPresents
@Badams
Thank You
www.polemicdigital.com
@polemicdigital
@badams
