Trends in Social Media

March 2012

Social Media Agenda

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• Mobile

• Gamification

• Ambient Social Networking

• NFC

• Pinterest

• Facebook Timeline

• Klout

• Top Mobile Apps for the Field

• LinkedIn

• Social Media Resources

Mobile

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By 2014, mobile internet will overtake Desktop Internet Usage.

Mobile Usage By the Numbers

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• By 2012 57% of professionals are expected use a smartphone or tablet as their primary computing device

• There are 6.9 Billion People in the world

• There are 5.2 Billion Mobile Phones

What are the apps that people are using on their mobile devices?

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What is Gamification?

Gamification typically involves applying game design thinking to non-game applications to make them more fun and engaging. Gamification is considered to be one of the most important technology trends. Gamification can be applied to almost any industry and almost anything to create fun and engaging experiences, converting users into players.

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The average gamer is 25 to 44 years old, with an average income of 35 to 75k. 58% are men and 42% are women.

Mobile Gaming Results and Examples

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• IBM’s CityOne Smarter Planet SIM game had a ROI 100x’s the original investment and successfully engaged their CIO target audience.

• Famer’s Insurance paired with Farmville and created an “Airship” that would fly over a user’s farm and provide 10 days worth of insurance for crops. This resulted in 5 million downloads and Facebook fans skyrocketed to 120,000.

• Groupon has a ticking clock and time element, there’s a team play tipping point that must be met for the deal to be “on.”

• Volvo created a game call MyTown , a location based gaming service that encouraged players to check-in to a dealership or garage to receive a virtual sedan. This resulted in 5.3 million Volvo branded Check-ins, 1.3 million received virtual goods, 20k clicks to view the S60 “In Action” and a CTR that was double their average.

Ambiant Social Networking

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Typically, this term is used to categorize mobile apps involved "checking in" to venues or apps used to find friends. Ambient technology relates to your smartphone’s ability to accurately and continuously transmit your movements and geo-location.

Geofencing

Geofencing allows you to target individuals within a specified range associated with a location. Apps utilizing this technology will push a message to a user when they're near a certain location at a certain time of day.

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Location Based Analytics

With a location-based analytics tool you get rich analytics and visualizations to give you insight into how your users interact with your app.

•  How many people are using your app in your stores or at home?

• How much time are people spending at your locations?

• What is the peak usage time?

• What are the most popular cities of your users?

• Message conversions - how many push notifications resulted in opening the app?

• User location history - what other places have your users visited besides your store?

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Case Study: IBM’s Seer App

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IBM created an Augmented Reality application called Seer for VIP business leads attending Wimbledon. The mobile application combines augmented reality with real data, and allowing people at events to use their mobile to see more, get useful data and stats about the game and enjoy the live event more.

Seer ended up proving a critical success IBM‘s business guests‘ enjoyment of the tournament, while also serving as a highly impressive demonstration of cutting edge technology and data management.

Issues Associated with Ambient Social Networking

• Unlike the previous generations of applications that required you to check in to a venue, new apps persistently check your location unless you pause them or turn them off

• Experts question if early adopters of ambient social networking will remain comfortable or if privacy concerns scare them away

• Mobile Device Battery issue

• Data Storage

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Banjo

Banjo taps into the most popular social networks: Facebook, Twitter, Foursquare, Instagram and more, to provide a real time view of what’s happening anyplace, anytime. Friend alert technology lets you know when friends are nearby - even if they’re not on Banjo.

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Statistics about Banjo

• 600,000+ Banjo members in over 180 countries

• 50 million connections

• More than one billion updates

• Banjo was the only location based app featured in The Mashable Times for “Five Essentials Mobile Apps to have for SXSW”?

• Other Ambiant Social Networking apps include Highlight, Glancee, and Sonar

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Geoloqi

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Geoloqi is a private, real-time mobile and web platform for securely sharing location data. Features include Geonotes, subscribing to interesting nearby content, and private real-time GPS tracking.

Whether you're making an application for tracking assets, finding friends nearby, or setting up a location-based game, Geoloqi makes it simple to implement full-featured tracking systems with minimal time and effort.

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Location Tracking Features:• Track Location in Real-time• Battery Safe Tracking• Customizable Tracking Rates• Works Indoors and Outdoors• Software Development kits for

iOS, Android, Javascript, Ruby, PHP and more!

Sample Uses:• Fleet management• Tracking exercise routes• Locate friends nearby• Location-based games

NFC (Near Field Communication)

NFC allows smartphones to establish radio communication with each other by bringing them into close proximity. Present and anticipated applications include contactless transactions, data exchange, and simplified setup of more complex communications like wi-fi.

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NFC Payment Capability Integrated in to the iPhone 5?

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A new patent awarded to Apple hints that the company may be adding mobile payments to the next version of the iPhone. The patent is called “Parental Controls,” and it mentions restrictions on stored payment information.

he patent also hints that Apple may be integrating some sort of mobile payment solution that can be used outside of its own ecosystem in the future.

Pinterest

Pinterest is a virtual bulletin board that allows users to share images and links that they find inspiring. Once shared, the images become “Pins” that can be placed on thematic “Boards” that users can customize based on topic. Once something is “pinned” it can then be “repinned” and liked by other users. Currently, Modis and Adecco are utilizing this social platform.

Why is Pinterest Important?

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• 2,702% Unique Visitor Increase since May 2011

• More referral traffic than LinkedIn, Google+, and Youtube combined

• 136 Million visitors per day

• Great opportunity to reach women, the audience make-up is 68.2% women and 31.8% male

• Half of all users are between 25-44 Source: BlackBox Social Media IG and Mashable User Engagement Chart

Pinterest Tips

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• Encourages consumerism, the majority of users are utilizing the network to bookmark things that they want to purchase

• Think color, style and brand values. Pinterest is centered around interests, like weddings, baby showers, home décor, gifts, recipes, etc. Leverage these themes by creating mood boards relevant to your brand. Mood boards should convey a consistent image.

• Pinterest supports hashtags, similar to Twitter. Because of the theme nature of Pinterest, hashtags can offer organization support. For example, tagging each of the pinned photographs “#aquamarine” increases the chances that the West Elm mood board be found in search.

• Consider sharing your pins on Facebook or Twitter

Pinterest – What’s coming and Resources

• New Profiles were released Friday, March 16th. The name and description are now at the top of the page, order of boards is more important, last image pinned shows at the top and is larger, see who is following you and who they follow by referring to the nav bar.

• Ability to pin video and incorporate Netflix

• Release of an API and platform integration with iPad

• Examples of successful highly followed brands include Nordstrom, Whole Foods, West Elm, and Mashable.

• Pinterest founder, Ben Silbermann’s Twitter Account @8en

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Facebook Timeline

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Currently the following Adecco brands have Timeline: Modis, Soliant, Parker + Lynch, Ajilon, and Adecco.

New Timeline Features

Activity Log- visible to the profile owner and makes it easier to find content for publishing or hiding on the timeline.

Backdated Posts- Facebook now lets you feature old posts on timeline, or to even delete them.

Messages- Pages may now receive private messages

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Activity Log and Admin Panel

Pinning & Highlighting- Posts may be pinned to the top of a page or highlighted and given more screen realestate

Tabs & Applications- Only 4 tabs are now visible and “Photos” can not be removed as the first tab

Conversion- All pages will convert to Timeline by March 30th

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Highlighted Post

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Klout measures influence online using data from your social networks. Anywhere you have an online presence, you have the opportunity to influence people by creating or sharing content that inspires actions such as likes, retweets, comments and more. The more engagement your posts receive, the more influential you are. Klout uses this information to provide you a Klout Score that measures your overall influence.

Klout Data and Tips

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• 100 million people have a Klout score

• Scores range from 1-100, with the average score is 20

• Klout can help identify top influencers by topic

• Aggregates the content you’re posting and measures effectiveness

• Allows users to understand who they are influencing

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Klout Perks are exclusive offers or experiences, given as a result of your Klout score and location. Perks allow brands to connect with influencers in their area of expertise. Influencers, the recipient of the perk, are not required to submit a response to the perk.

Audi invited top design, technology and luxury influencers to test drive their new 2011 Audi A8 at exclusive events. A few lucky winners were awarded all-expense-paid weekend trips with the car.

Klout Resources

The Palms hotel in Las Vegas, which ties into the Klout API and uses scores to decide whether to upgrade guests’ rooms and implemented a Klout Club to reward their socially influential patrons.

Audi Successfully leveraged Klout Perks to offer exclusive sneak peaks and test drives to auto industry influencers.

• Klout Blog

• Klout on Twitter

• Klout on Facebook

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Top Mobile Apps for the Field

Salesforce Mobile (Free)

you can use the app to edit, and delete the standard CRM data directly from your iPhone. Instantly access and update critical marketing information from the field, look up quick account activity to prep for calls or meetings and call log and meeting details are immediately available after they are entered. The app can be used to respond to new leads and customer requests outside the office.

CardMunch (Free)

This app, created by LinkedIn turns business cards into contacts. Take a picture of a card with the app and it is automatically converted in to a contact. You’ll also get to view the person’s LinkedIn Profile information and shared connections.

iMargin – Margin Calculator ($0.99)

Best selling margin calculator app. Just enter the cost and margin to instantly see both sell price and gross margin. You can also input any two values and view the result as you’re typing.

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Top Mobile Apps for the Field

Flight Tracker Pro (Up to $9.99)

Manage every aspect of your domestic and international flights with real-time updates and beautiful, zoomable maps. And you can do it offline! We’ll even update you on gates, delays and cancellations so you can book an alternate flight. The app covers more than 5000 airports and 1400 airlines so we have your trip covered. Add push flight alerts, Tripit, terminal maps and get updates on weather delays.

Quick Office Pro ($14.99)

A powerful office editing suite, PDF viewer, and file manager that works seamlessly with your email attachments, local files, and cloud storage accounts so you can work anytime, anywhere - online and offline. Create and edit Microsoft® Office documents, spreadsheets, and presentations, as well as view PDF files, on the go. 

Mindnode ($9.99)

This easy and intuitive application is useful for collecting, organizing, and outlining thoughts, to-do lists, and brainstorming sessions. MindMaps are completely exportable and shareable.

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Top Mobile Apps for the Field

Concur (Free)

Manage and track business expenses and receipts by Importing data from credit cards, Photograph receipts, keep track of receipts using the Receipt Store, approve and submit expense reports, Itemize hotel charges and add event and meeting attendees. You can also allows you to manage and track business travel, book airfare, hotels and more.

GoodReader ($4.99)

Import and view any media in any format, from basic .txt files to entire books and movies. GoodReader’s annotation function to mark it up with all kinds of notes and comments. It allows you to sync to Google Docs, Dropbox, or an FTP server. The PDF hyperlink feature allows you to quickly jump back and forth within the document. Text Search feature helps you find your way to the exact info you want in any PDF or TXT file. 

mbPointer: PowerPoint Slide show remote control ($2.99)

Turn your device into a wireless PowerPoint slide show remote control. The cursor can be moved by twisting and tilting the iPhone.

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LinkedIn Profile Tips

• Have a Profile Picture

• Consider linking your Twitter to your LinkedIn Profile

• Periodically Update Your Profile

• Add updates, like company page content, and actively participate in group conversations

• Write and request recommendations

• Make sure your location, job title, and company are up to date

• Join Groups!

• Have a clean url . Ex: http://www.linkedin.com/in/matildaanderson

- https://help.linkedin.com/app/answers/detail/a_id/87

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Sourcing Content From LinkedIn

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When you sign-in to LinkedIn you’ll notice “LinkedIn Today” in your stream.

LinkedIn Today

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News is based on what people are sharing in the associated industry on LinkedIn and Twitter. You can see who shared an article and their comments. App availble for iPhone and Android.

Social Media News Resources

• Mashable

• Tech Crunch

• Social Media Today

• Social Media Examiner

• Read Write Web

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In case I get asked why I didn’t talk about Google+

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