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Leading Marketing & Analytic Platform

Presented byTala Cao

August 2014

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About TraceMobi

TraceMobi is the leading marketing and analytic platform for mobile and web apps. TraceMobi works with some of famous companies, like Baidu, Redbus, Newshunt and OLX, helping them create great experiences for their customers and maximizing profitability, engagement, lifetime value, and loyalty. TraceMobi’ has offices in Netherland, China and Singapore.

Learn more at http://www.tracemobi.com.

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App Global Marketing

More and more money is being spent by consumers in apps, and mobile is becoming the revenue channel we’ve expected it to be for past few years.

• US

• China

• Vietnam

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Free Traffic

• Organic Traffic

• SNS relationship Recommendation Good Product Friend Competitions/Share Value

• Cross Promotion

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Campaign Optimization

CPC

Google Admob/adwords, Twitter, Inmobi, Airpush, Millennial Media, Leadbolt, Buzzcity, mobfox, hundreds of CPC channels. What you need to do is to OPTIMIZE traffic to your own, to TARGET the right Audience.

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Campaign Optimization

CPA

Advertisers prefer CPA, because they don’t need to care about the optimization operation, which requires more human power investment and more time for the team to study the optimization skills.

CPA media sources:Startapp, Mobvista, many affiliate networks like mobpartner, neverblue… hundreds of CPA channels.

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Campaign Optimization

• It’s an easy way to gain users but spending money.

• You can obtain lots of users in a short time.

• Most mobile game advertisers spend 30-40% of their revenue on CPC/CPA campaigns.

• For Mobile Games, you just need to calculate your ROI, users lifetime value, users retention, Average Revenue Per User.

CPC/CPI/CPA/CPM/CPT Campaign

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TraceMobi Advantages

• A very strong hand to study the user quality of different kinds of media source.(CPC, CPA, CPM, CPT ad network)

• It is easy to use and provides strong functions to know all kinds of user behaviors, and the quality of each media source.

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Going Beyond DownloadsToday, nearly 22% of apps downloaded are never used more than once.

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Right Analytics

Developers, marketers, sales executives, and even business owners might all have slightly different goals in mind, so take the time to answer some questions around why you launched the app:

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App Promotion

The Need for Mobile Metrics

• Conversion Rate Click to Install

• LTV Retention: is measured as the percentage of users who return to your app based on the date of their first visit.

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Our Platform Function

• Real-time Analysis• Powerful Events• Data Export And API Access

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Real–time Analysis • Clicks

• Installation

• CVR

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In-App Event

Measuring in-app events with TraceMobi to understand how your audience interacts with your mobile app directly impacts your ability to build effective and profitable advertising campaigns.

By analyzing the interactions that users have with your app, you can:

• Enable Re-Targeting

• Understand Your App’s Audience

• Analyze and Optimize Retention

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Powerful Event

Unlimited Customized Event

Example:• Opens

• Registrations

• Purchases

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Reasonable Price

TraceMobi: ONLY pay for channel attributed installs (non-organic). Organic installs, clicks, API access are all FREE.

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TraceMobi Price

• Non-Organic： Installs generated from TraceMobi tracking links or partners installs.

• Organic: Installs generated organically.

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Other Price

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Thank You