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TOUR MANAGEMENT:10 REASONS WHY IT’S NOT ALL
MONEY & GLORYA Promo Rockstars Publication
Written by Edwin J. Goitia
#1: THE ROAD BECOMES YOUR HOME
• Sleeping in the car is normal.
• Truck stop showers? Sure!
• Gas Stations = Five Star Restaurants
• Hotel Room Service
• Exercise Wherever You Are
• WalMart/Home Depot=You Will Visit All The Time!
#2: YOU HAVE TO BE FINANCIALLY SAVVY
• Party all the time=Broke
• Save where you can, walk away from your tour with savings!
• Keep track of your spending!
• Don’t use too much credit, unless you know you can pay it off monthly!
• Have one hobby to enjoy and splurge on (to stay sane).
#3: WHAT 8 HOUR DAYS? MORE LIKE 24
• Brand’s Objectives=Your 24 Hr Day
• Commitment you sign up for is anything happens, you take care of it, 24/7
• Every tour is different, but you must be willing to drop relaxation for taking care of last-minute emergencies.
• Even if it means getting up in the middle of the night, or doing things after a long work-day, this is the reality.
• You have to live every day as if every hour, you’re on the clock.
#4: SLEEP IS NO LONGER
• Your sleep schedule will be all out-of-whack.
• Sleep when/where you can (quantity over quantity, instead of vice-versa)
• Bags under your eyes is expected.
• Lots of caffeine and water!
• You will have many moments, where you remember something else you forgot to do, just as you’re about to call it a night.
• To improve quality of sleep, invest in sleep mask, and a white-noise machine.
#5: BE PREPARED FOR DISASTERS
• Last-minute disasters/fixes are common.
• Accidents happen.
• You’re expected to be quick and resolve issues as they arrive (around the clock).
• Make sure you can handle high-stress, unpredictable situations with a level-head. If not, you will not last long, or worse, get fired.
• First step during crises: Calm down, breath, and figure out the next step.
• Second step: Present a solution quickly and act on it right away.
• Third Step: Get in touch with company, to let them know of situation, proposed solution, get final approval (if necessary), and move!
• Fourth Step: Resolve issue(s) as fast as possible and communicate with client/marketing agency on status and results.
• Document, document, document: photos, reports, quotes, videos, everything you can do to back yourself up and protect your job and reputation. Also, companies will need documentation.
#6: RELIABLE STAFF? PFF!
• Don’t expect staff to always show up.
• Be ready to be proactive and staff friends to cover for you last-minute when pre-scheduled staff doesn’t show up.
• Always have backups.
• Don’t be surprised when staff questions you or disappears on their breaks.
• Be prepared to fire people, whenever necessary.
• Network as much as possible, as to always have backup options available.
#7: FORGET MANICURES!
• Your poor hands and nails!
• Use work gloves as much as possible.
• You’re expected to life heavy objects and move things around all day.
• Carry sanitizer, hand wipes, etc at all times.
• Don’t get your nails done right before setup/activation/breakdown. You’ll be wasting your money.
• Get ready for cuts, scrapes, and burns.
#8: GET READY TO GET DIRTY
• Use old clothes for setups.
• You may ruin some clothes in the process.
• Tour Manager Life=No place for a diva.
• Again, carry paper towels, wipes, etc.
• Always carry extra clothes, socks, shoes (especially in the case of intermittent weather).
• Carry trash bags and grocery bags for soiled clothing, shoes.
• Carry extra body spray, cologne/perfume, and even car fresheners for those extra strenuous setup days.
#9: MALNUTRITION
• Prepare for days where so many things go wrong, you barely eat (or you just forget).
• Pack lots of snacks all the time.
• Some days you will over-do it and feel the effects of it.
• You can never have too many backup snacks, sandwiches, salads.
• Keep your hotel fridge stocked (for those long days where you don’t have time or feel like going out).
• Invest in a travel-sized shaker or blender for making quick smoothies and green drinks.
• Buy vitamins and B12 for natural energy on the road.
#10: SORRY I MISSED YOUR CALLS!
• You will miss lots of calls/texts/emails.
• Some people won’t hear back from you as often (such as family/friends).
• You will be busier than ever in your life (in most cases)
• Try using Google Voice to get voicemails in a readable format, and redirect calls from your cell phone (so that your phone is not blowing up while you are working events)-For family/friends, not for marketing agency.
THANK YOU FOR READING!
• Please watch our page and website for more cool resources like this in the near future!
• www.promorockstar.com
• Facebook: Promo Rockstar & Super Promotional Rockstar