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Check out these ten top copywriting tips. Find out more at http://caroleseawert.co.uk - follow me on Twitter @caroleseawert
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Top Copywriting TipsPart 1
caroleseawert.co.uk@caroleseawert
Top Tip no 1
Good copy is rarely written in the first draft.
Re-write, edit, hone.
Top Tip no 2
Does every word you've written count?
If not, chop it out.
Top Tip no 3
Understand who your audience is and who you are writing for.
Top Tip no 4
Lacking inspiration?
Start with the easiest bit first.
Top Tip no 5
Write as you would speak.
Top Tip no 6
Avoid waffle, hype & cliché.
Top Tip no 7
Always read your copy out loud to yourself.
It’s a great way of finding out if something’s not quite right.
Top Tip no 8
Never use a single word more than you need to.
Top Tip no 9
Don't use a long word when a short word will do.
‘Buy’ not ‘purchase’
Top Tip no 10
Your reader wants to know 'What's In It For Me?'
