THE BEST TOP 5

COPYWRITING PRACTICES

5

Be Emotionally Compelling

• Your words must have power so people take action and buy. Don’t be dry, stuffy or boring. Rock their world. What you think is a little “over the top” is probably just right. Show them empathy, caring and concern that makes them feel connected and helps them quickly suspend their rational disbelief.

• -Learn To Master Headlines

• This valuable skill is not to be taken lightly. You need to use numerous headlines in a sales letter. They need to grab your customer’s attention. Look at advertising headline in major magazines. Experts say a good headline can result in 8-10 times more sales than a so-so headline.

4

Use Magic Words not Tragic Words

• -Use words like “amazing, discover, breakthrough, free, happy, money, you, yes, incredible and others. Magic words positively pre-dispose people to your message. Don’t overuse but don’t underestimate how far a little hype can go. Also, use vocabulary at an eighth grade level or less.

• -Ask Questions

• -Questions draw readers in and make them get involved. The smart money is on asking only questions you know will get a “yes” answer. Get potential customers in the habit of saying “yes” so when you ask them to buy they are positively prone to say “yes” again.

3

Write to One Individual Reader

• Address your copy to one person. “You” not “the public” or the mythical

“they.” You’ll create a more personal relationship. People buy more from

people they feel they have a relationship with.

• Your copy must take reader through the natural buying steps of attention,

interest, desire and action. So brief may not be best. Answer every question

in your marketing message so they can naturally take action.

2

Share Your Triumph over Tragedy Story

• People are drawn in by stories of others who have triumphed over adversity.

We tend to root for the underdog. Most entrepreneurs have a story of how

their product or service helped them. Don’t hide that story from view. Take it

out, dust it off and watch the magic that happens.

• We’re bombarded with thousands of marketing messages daily. Build a

marketing message that includes a sense of urgency and scarcity so people

have a reason to say “yes” now. Say “limited quantities” and offer an early

bird special for early sign up. Give customers a reason to say “yes” now.

1

Strong Testimonials, Risk Free & Guarantee

• You can say great things about you, but a satisfied customer can really brag.

To get testimonials just ask. Testimonial should be 4-6 sentences in length

and tell a quick story. Each testimonial should answer a different objection.

• Many new entrepreneurs worry if they offer a guarantee people will rip them

off. In fact you’ll gain far more business with a strong guarantee than you’ll

lose from returns. Make your guarantee simple. Amazingly, the longer the

guarantee time, the less likely a person will ask for money back.

Subscribe, Like & Comment

Hope you learned something! If

you like what you watched don’t

forget to subscribe to my channel!