Embed Size (px)
DESCRIPTION
We tracked the conversations of the 100k most influential UK tweeters in PiQ to see which brands are dominating the conversations on Twitter. June edition: we've also found the top 10 brands in Car, Food and Fashion industries.
Citation preview
Social Stars! Top Twitter Brands in Fashion, Food and Cars
PiQ UK Social Brand Report June 2014
Tracking the 100k "most Influential UK Tweeters…
• We track the brands, content and topics being talked about by the 100k most influential UK tweeters each month.
• Extra for June: Top Car, Fashion/Apparel and Food/Drink brands.
• For more information on PiQ and our data on brands in the UK and globally, visit PeerIndex.com today!
PiQ UK Social Brand Report June 2014 # Brand Buzz Score +/-‐
1 Facebook 7171 -‐
2 BBC 6461 -‐
3 Google 3692 +1
4 Amazon 3195 +1
5 Apple 2412 +1
6 Tesco 1278 +4
7 XBox 1159 +4
8 Sky 1136 +1
9 eBay 1134 -‐1
10 NeFlix 875 +6
11 Nike 770 +7
12 BT 710 -‐
13 Lego 708 +6
14 Sony 700 +8
15 MicrosoK 639 -‐2
# Brand Buzz Score +/-‐
16 Samsung 589 -‐1
17 O2 568 -‐
18 Ford 497 +5
19 Nintendo 496 +8
20 Starbucks 426 +1
21 Ferrari 388 +14
22 Vauxhall 377 +20
23 Adidas 367 +5
24 MTV 355 +10
25 ESPN 349 +11
26 Asda 334 -‐1
27 Audi 298 +16
28 BMW 284 +10
29 KFC 281 +2
30 McDonalds 280 +11
Car and Sports brands "harness World Cup fever
• Vauxhall and Audi among several car makers driving into the top 30 most talked about. Ford still leading.
• Adidas and Nike also continue to dominate online chatter during the World Cup.
• McDonalds catches up with KFC but falls just short.
• Netflix enters the top 10 for first time.
Top 10: Cars Most Talked
about Brands
1. Ford 2. Ferrari 3. Vauxhall 4. Audi 5. BMW 6. Honda 7. Porsche 8. Lamborghini 9. Toyota 10. Nissan
Ford remains in pole position, ahead of fancier sports car
brands like Ferrari and Lamborghini.
Vauxhall also had a particularly good month. They are the official sponsor of the England World Cup
Team
7000 Mentions
200x Relevance in UK
Top 10: Fashion/Apparel Most Talked
about Brands
1. Nike 2. Adidas 3. Primark 4. Gucci 5. Topshop 6. Chanel 7. Zara 8. Burberry 9. Prada 10. Versace
Nike still gets mentioned twice as
much as rival Adidas
Gucci is the top luxury brand in 4th place
10k Mentions
3k Mentions
Top 10: Food and Drink Most Talked
about Brands
1. Starbucks 2. KFC 3. McDonalds 4. Oreo 5. Nutella 6. Red Bull 7. Magnum 8. Pepsi 9. Cadbury 10. Marmite
KFC still beating
McDonalds despite not
being a World Cup sponsor
Starbucks gets people talking
6k Mentions
4.4K
4.3K
World Cup Effect • The plethora of slick, expensively-produced ads
targeted at football fans during the tournament has lead to a huge spike in mentions of car brands in particular.
• Nike and Adidas have also been battling it out for attention on Twitter. Both rose far up the list but Nike, in the UK at least, remains dominant.
Netflix can’t be caged
The video streaming service made it into the top 10 for the first time in June.
The second series of hit show Orange is the New Black was hotly anticipated on social media and has been eagerly devoured by binging
fans this month.
Netflix also made the news in the States when they accused service providers of slowing down streaming speeds in order to charge higher
prices for upgraded bandwidth.
