Embed Size (px)
Citation preview
Top 5 Ways to Annoy Your Survey Respondents
– and How to Avoid Doing Them –
SM
SM
This webinar is being recorded. You will receive a copy of the recording.
Chat in your questions and we’ll address them during the Q&A section.
When you learn something new, use @Qualtrics on Twitter.
SM
Braydon Anderson
SM
Introduction
Hi “Customer?” They’ve gotta know my name somehow.
Not taking that survey!
Hi “Customer?” Susie
Bob
Screened out again? Don’t they know I’m a male, age 26-34, from Utah,
that owns an iPhone?
Screened out again? Susie
Joe
Bob
I didn’t know it’d take 45 days to get my reward code.
Susie
Joe
John
Bob
Why is this company sending me so many surveys?!
Susie
Joe
John
Anne
Bob
SM
I thought opted out meant opted out!
Susie
Joe
John
Anne
Frank Bob
Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
PERSONALIZE INTERACTIONS
Status Quo
PERSONALIZE INTERACTIONS
Best Practice
PERSONALIZE INTERACTIONS
Status Quo
PERSONALIZE INTERACTIONS
Best Practice
PERSONALIZE INTERACTIONS
Best Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
TARGET INTELLIGENTLY
Status Quo
TARGET INTELLIGENTLY
Best Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
AUTOMATE REWARDS
Status Quo
AUTOMATE REWARDS
Best Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
CONTROL CONTACT FREQUENCY
Status Quo
CONTROL CONTACT FREQUENCY
Best Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
RESPECT OPT OUTS
Status Quo
RESPECT OPT OUTS
Status Quo
RESPECT OPT OUTS
Status Quo
RESPECT OPT OUTS
Status Quo
RESPECT OPT OUTS
Best Practice
Top 5 Ways to NOT Annoy Your Survey Respondents
1.
2.
3.
4.
5.
Personalize Interactions
Target Intelligently
Automate Rewards
Control Contact Frequency
Respect Opt Outs
Target Audience can pull in respondents from the entire org into one location.
Develop rich profiles for each respondent over time.
Control opt outs globally.
Control contact frequency.
Easily search for the right respondents.
Automate rewards.
Integrate with other systems.
SM
Success Stories
“The beauty of this program is we can effectively
engage our customers.”
-Robin Carew
160 75,000 25-30% SURVEY
AUTHORS SURVEY INVITATIONS
EACH QUARTER RESPONSE
RATE
Autodesk has a very complex
enterprise need. With so many survey
authors, strict contact frequency
rules and opt out requirements, they
needed a platform to manage all of
their surveying needs.
“Qualtrics tracks the number of times that our respondents
have been contacted so I’m able to avoid over-surveying and
determine which demographics to target. Biomet3i is now
smarter about doing research.”
- Leanne Ballard
1 2 to 3 15% PERSON
RESEARCH TEAM HOURS SAVED
EACH WEEK RESPONSE
RATE INCREASE
Biomet3i relies on a constant stream
of data to train their sales team,
comply with FDA requirements,
and fuel product development.
![[Call Center Outsourcing Services] 5 CRM Practices That Annoy Customers The Most](https://img.pdfslide.us/doc/110x75/55856bf3d8b42a472c8b4696/call-center-outsourcing-services-5-crm-practices-that-annoy-customers-the-most.jpg)
