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Top 10 Content Marketing Challenges and how to
overcome them
1.Insufficient Resources
❏ It takes a lot of time and skills to produce quality content consistently.
❏ Lack of sufficient budget is another barrier that many faces while performing Content marketing.
How to Overcome it :
❏ You can overcome it by either outsourcing which is a good option as it will save you a lot of time or you can produce your own content which can save you some money.
2. Increasing Competition
❏ Whether you’re blogging about your small business or an Enterprise, someone else has already been blogging about it for a long time.
❏ Creating an exceptional content more frequently is a necessity.
How to Overcome it :
❏ To rule these problems out, Promote your Content on as many sites as possible so it will reach new audience.
3. Keeping quality
regularly High
❏ Site with huge audiences & professional copywriters are producing awful articles with lot of mistakes and irrelevant facts, Why? Because they have to & they can.
How to Overcome it :
❏ Always take time to develop writing skills. Also never compare your work to other publications.
❏ Focus on making your latest post even better than your last post.
4. Trends towards Paid Promotions
❏ Content landscape is Shifting rapidly towards a heavy prioritization of Paid promotion.
❏ Different platforms are offering narrow ways to segment audiences and reach the right people, at the right price.
How to Overcome it :
❏ So, Consider following factors which will dictate strategy for your business:
❏ Budget
❏ Target Market
❏ Interests, habits of your audience
❏ Content type
5.Impatience
and Unrealistic
Expectations
❏ Even with the large and skilled Content marketing team it could take years to establish an audience and brand authority.
❏ Many are used to the relatively immediate return which is a problem of expectation.
How to Overcome it :
❏ Agree upon realistic traffic and engagement targets before setting the terms with your customers.
❏ Establish manageable goals and achieve them.
6. Keeping Ambitious Publishing Schedules
❏ Publishing at least once per day is essential for Content marketing success, or is it?
❏ With so much Content being produced, the sense of urgency to publish as much as you can is often too great to ignore.
How to Overcome it :
❏ Consistently excellent content is more important to your audience than whether you update your blog several times in a single day or a week.
7. Focusing too broadly
❏ Achieving a balance in terms of editorial focus is a challenge for even established, well-resourced content production teams.
❏ Publish your content too widely and you may struggle to establish a name for yourself or risk losing traffic. On the other hand focusing on highly specific niche, you may struggle to expand your readership.
How to Overcome it :
❏ Start with a broad category relevant to your business which will potentially lead you to relevant sub-categories.
8. Risk Disinclination
❏ The more successful -or reliable - a content marketing initiative is, the harder it becomes to deviate from it.
❏ If a particular type of post resonates with our audience, we’ll often apply this “formula” to our future posts.
How to Overcome it :
❏ Experiment with new content types along with the strategies that are currently working.
❏ Scale your content types to include additional popular topics.
9. Long term Sustainability
❏ The benefits of Content marketing must outweigh the cost of content production.
❏ If you are spending more time & money producing content, the sustainability of current content marketing practices becomes questionable.
How to Overcome it :
❏ Audiences will always find ways to find content that’s relevant & useful to them.
❏ Changing media consumption habits will almost certainly have an impact on your content strategies.
10. Difficulty measuring
ROI
❏ Even today with increasingly sophisticated analytics technology, it’s still a major challenge that even established publishers wrestles with.
How to Overcome it :
❏ Determine what you want your Content marketing to accomplish. Define goals clearly.
❏ Know why you’re producing content, what it should be doing, and have a well thought-out plan to quantify whether your strategy is working or not.
Good luck!For more information about Wittypen
Visit http://wittypen.com/
Check out our Blogs at http://wittypen.com/blog/
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