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Discover the top 10 Benefits of Using Display Advertising
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What are the BENEFITS (Bennys) of Display Ads?
Benny the Bulldog is going to tell us about
10 of them!
Todd D. McPartliniMarketing LeaderCo-Founder & CEO
We Wrote the book on ONLINE MARKETING
So…… What are display ADS?
Your AD Here!
Virtual billboards
Benny #1 – Complete Your Branding Circle
Your Brand on the radio
Your Brand on TV
Your Brand in print
Is Your Brand online?
Like Nan’s!
Benny #2 – NO long term contracts!
Great for…….Limited time offers & promotions
Events: Concerts, Cook-offs, Sporting, Charity Drives, Special Expos, Seasonal Activities, etc…..
Political campaigns
Or….. Anything else you can think of!
Retargeting/Remarketing-Passive
Great for…..
• Reminding your audience• Virtual billboard• Top Of Mind• Branding!
Benny #3 – Retargeting / Remarketing
Benny #4 – Be a BIG FISH!
Look like a BIG FISH in your local market!
This space is now open to You & Your Brand!
Benny #5 – Geo-Targeting
Only want to do business in BCS? How about certain zip codes? We can do that!
77845
77803Ex: A&M vs. Alabama game. BCS Hotel wants their ads shown to out-of-towners. They can target their Ads to be shown to people in Tuscaloosa. Cool!
Benny #6 – Interest Targeting
Who IS YOUR TARGET market?
What do they look like?
Where do they hang out?
What problems do they have?
What benefits do I offer?
What solution can I provide?
How do I get in front of themso that they will think of me when they decide to buy?
How visible is my brand?
Interest examples
DEMO: 18-34 year oldINTERESTS: Social media users, sports & colleges sports fans, INTENT: Legal service seekers
DEMO: 25+, business professionals, home owners, well educatedINTERESTS: Health & fitness enthusiasts, home & garden shoppers, weight lossINTENT: Health & medicine seekers
DEMO: 45+, business professionals, high income home owners, married, well educatedINTERESTS: News readers, readersINTENT: Financial service seekers, insurance seekers, tax advisor seekers
FINANCIAL ADVISORORGANIC FOODS CRIMINAL DEFENSE LAWYER
Benny #7 - Site Targeting
Benny #8 – Complete transparency reporting & self reporting
• Create reports anytime
• See where your images are running
• Click thru rate
Benny #9 – A/B Split Testing
Marketing is an ongoing study of what works.
Display Ads unlike billboards offers an opportunity to study and easilychange and tweek YOUR message.
A Bvs
Message Message
Benny #10 – PRICE!!!!!
LESS than a PENNY per impression!
Packages starting @$500/mo
1 - Complete your branding circle2 - NO long term contracts3 - Remarketing / retargeting4 - Be a BIG FISH!5 - Geo - targeting6 - Interest targeting7 - Site targeting8 - Complete transparency reporting/ self reporting9 - A/B split testing10 - PRICE!!!!
Benny’s Recap