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NEXTTHING BETTERIFFIC
www.MotivityMarketing.com @KevinMRyan © Motivity Marketing, Inc.
Independent, founded April, 2007
Disciplines include search, media & digital strategy
Clients include Fortune 500 brands, agencies
We love challenger brands
Small Agency. Big Work.
© Motivity Marketing, Inc. www.MotivityMarketing.com CONFIDENTIAL
Ink
www.MotivityMarketing.com @KevinMRyan © Motivity Marketing, Inc.
The Evolution of Digital Media
Truthfacts.com
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www.MotivityMarketing.com @KevinMRyan © Motivity Marketing, Inc. Screen Capture: Paramount Pictures Corporation
Discussion
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Goliath is inadequate
Goliath is dimwitted
Goliath is clumsy
Goliath is jealous
Marketing Automation:
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An enabling technology that
allows us to remove people
so we can communicate with
people better.
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Marketing Analytics Spending
Labor remains the single biggest budget item
Source URL: http://gtnr.it/1aDdTve
CMOs & Technology
Social media & analytics top
priorities in deployment.
“We are redirecting
money from advertising
to develop and build
CRM systems.”
Source URL: http://ibm.co/mPno3H
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Goliath is Jealous
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Our Worst Nightmare
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www.MotivityMarketing.com @KevinMRyan © Motivity Marketing, Inc.
Goliath Is Clumsy
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@KevinMRyan
Goliath Is Clumsy
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David Is Happy
Goliath Is Clumsy
The Plan
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@CartmanBra
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Cliché
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@KevinMRyan
#makeithappy
#makeitNazi
#makeitsorry
Goliath is Dim-Witted
Goliath is Inadequate
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@KevinMRyan
Goliath is Dim-Witted
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@KevinMRyan
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@KevinMRyan
Intermission
Goliath is Inadequate
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www.MotivityMarketing.com @KevinMRyan © Motivity Marketing, Inc.
Photo credit:
@KevinMRyan
Goliath is Inadequate
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Goliath is Inadequate
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@KevinMRyan
Goliath is Inadequate
Mass Transit
Strategy is a
vestigial tail.
Source URL: http://gtnr.it/1aDdTve
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www.MotivityMarketing.com CONFIDENTIAL “It feels like my first time on a plane!”
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Advice
Tech is cheap, intel isn’t
Build tech around people
Technology is not yet sentient
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Advice
Data isn’t people
Automation isn’t strategy
Tech doesn’t replace strategy
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William Hazlitt
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“The most sensible people
to be met with in society
are men of business and of
the world, who argue from
what they see and know,
instead of spinning
cobweb distinctions of
what things ought to be.”
- William Hazlitt
© Motivity Marketing, Inc.
THANK YOU!
Contact:
MotivityMarketing.com
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