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A presentation I did for senior level managers at Kaleidoscope, a strategic design firm. In it, I summarize small business cases and studies that analyze the business results of online marketing. It persuaded them that online marketing can increase profit if done well.
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Online Marketing Presentation
KALEIDOSCOPE
SMALL BUSINESS CASES
Business to Business Online Marketing
TRIUMVIRATE SUMMARY• Results:
• $1.2 million in revenue in 3 years
• Why: search engine optimization, company blogs, Linkedin
• Costs:
• Marketing staff of 2
• Current interns
ECHO PARTNERS SUMMARY• Results:
• Online leads within a few months
• Increased website traffic
• Referral traffic from competitor’s blog
• Why: Integrated system of Search Engine Optimization, Social Media, & Blog
• Costs:
• Marketing staff of 1- the business owner
• Time
Business to Business Online Marketing
STUDY FINDINGS
KEY HUBSPOT STUDY FINDINGS
• Avg. Online Marketing Costs= $135/sales lead
• Avg. Offline Marketing Costs= $346/sales lead
• 54% increased online marketing budget b/c past success
• 25% say blogging is crucial for business
KEY HUBSPOT STUDY FINDINGS
Sample: 150+ companies using Hubspot
KEY OPTIFY STUDY FINDINGS• Google leads to 36% of website visits.
• Social media: less than 5% of website traffic & sales leads
• Linkedin-most page views, Twitter- most sales leads
• Companies invested in social media had healthy returns
• Email: High engagement, higher sales than other mediums.
SUMMARY
