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The 25 Best“Quotes”
from the 2015
CANNESLIONS David Berkowitz
CMO, MRY@[email protected]@mry.comwww.mry.com
“Amid the tech wiring, data streams and programmatic connections dancing around us,
simple ideas matter more than ever. Fundamentals endure. And resistance is futile.”
– Pete Blackshaw, Nestle
Source: Ad Age
“What’s fascinating about Instagram is how it is changing the way consumers
behave and seek experiences.” - Matt Britton, MRY
Source: @SMG_MENA
“Why will anyone give a damn? As creative problem solvers, I think this is the most
important question we can ask ourselves of any idea. People need to care about it.”
Michael Canning,72andSunnySource: Adweek
“Being underestimated is a great gift because you get challenged to set the bar
much higher.” – Wendy Clark, Coca-Cola
Source: @Global_SMG
“I’m terrified to not have the courage to be authentic… It takes courage to have a
voice.” – Viola Davis, Actor and Producer
Source: Page Six
“Design is a fantastic way to keep the emotional bond with the consumer.”
– Gianluca Di Tondo, Heineken International
Source: @HeinekenCannes
“I love the friction creativity and data. Data and science is liberating for creativity
because it offers a foundation. We are not scared of it.”
– David Droga, Droga 5Source: Campaign Live
“You can’t buy your way to innovation; you have to earn your way by having peer-to-
peer communication.” – Richard Edelman, Edelman Global
Source: PRweek
“I think that the best advertising helps to drive cultural conversations.”
– Kim Getty, Deutsch LA
Source: Mashable
“It’s always helpful when you can distill things. Take a complex problem and make
it easy to understand.” – Bob Greenberg, R/GA
Source: The Drum
“I use my interactions on social media as a focus group.”
– Kim Kardashian, Entertainer
Source: @Global_SMG
“The future of social content is short,
snackable and automatic.” – Peter Kim, Cheil Worldwide
Source: @Cannes_Lions
“Great brands understand that adding value is the best way to get consumers to
reach for them on the shelves.” –Ram Krishnan, Frito-Lay
Source: Ramalytics
“Digital has changed our industry completely. If you don’t change, you are
out of the picture.” – Maurice Levy, Publicis Groupe
Source: WSJ
“Clicking is a public act, I would argue a moral one too. With every click we make a
choice.” – Monica Lewinsky, Social Activist
Source: @Cannes_Lions
“There is a tremendous inequity in Hollywood and in politics, and I would say globally it's challenging to be a woman and succeed.”
– Julia Louis-Dreyfus, Actor
Source: Adweek
“I don’t believe you can ever get lazy enough about your fan base. A lot of people say they
want to appeal to fans, but I want to make new fans I want people who didn’t like me before to
listen to my music.” – Marilyn Manson, Musician
Source: Campaign Live
“Trust is the currency that is short in
supply.”– Jamie Oliver, Food activist
Source: Holmes Report
“Our goal as marketers should be to get people exactly what they want when they
want it.” – Will Sansom, Contagious Communications
Source: @Cannes_Lions
“…Celebrating work that is trying to represent gender in a more realistic and
progressive way can also have a real impact on culture.”
Senta Slingerland, Cannes Lions FestivalSource: Mashable
“We are meeting with a lot of CMOs. Oh, and if I use a lot of wrong words for things, it’s not out
of disrespect. I’m learning a whole new advertising vocabulary.”
– Julie Snyder, “Serial” producerSource: Digiday
“If everyone were to advertise effectively,
then advertising wouldn’t be effective.” – Evan Spiegel, Snapchat
Source: WSJ
“Do work that feeds your soul, not your
ego.” – Jessica Walsh, Sagmeister & Walsh
Source: @Cannes_Lions
“You can’t replace the creativity of the
human mind with a piece of tech.” – Keith Weed, CMO Unilever
Source: @Cannes_Lions
“Make sure the ingredients of your intention are pure. The audience is very
savvy.” - Pharrell Williams, Entertainer
Source: The Daily Mail
Further reading & resources:• Cannes Lions winners
• Ad Age: Why Snapchat’s 3V Advertising Model is Flawed
• Digiday: Excitement and Disillusionment in Cannes
• Adweek: The World’s 23 Best Commercials of 2014-2015
• Mashable: Women are (Finally) Being Portrayed Positivelyin Commercials
David BerkowitzCMO, MRY@[email protected]@mry.comwww.mry.com
