MARKETING COMMUNICATION /CAMPAIGNS STRATEGIESPresented by – sweta LeenaPanda , Shivani Arora

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MARKETING COMMUNICATION IDEAS

Advertising

Integrative

Marketing

Word of mouth marketing

Sales and

promotion

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MARKET PENTETRATION SURF

EXCEL

DAG ACCHE HAI, Kuch nei suruwad dag se – celebrate first with colour

Revamped campaign with the tag line: Daag Acche Hain , Kuch nei suruwad Dag se

Linking to a social cause, viz. touch the Five emotion campaign

Specific ads during festive season especially Holi, marriage time etc.

1st - Feel the Colours of Holi -newly couples 2nd – Lets play in rain *spot light -first rainfall*

3rd -A fate man enjoying food during a marriage party *spot light – marriage*

4th – last day in School –Spotlight- dye your friend’s dress with your palm impression*

Kuch Daag acche hain ….!!!

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MARKET PENETRATION SURF

EXCEL

Phanka – “Hame udne do” (Your special kids can make you feel special.)

Offline CampaignNo biasness – all gender group of children and all kinds of children blinds to autism kids can take participate.

Revamped campaign with the tag line: Phanka – Hame udne do

Linking to a social cause, viz. let the children make their dream true, special focus to Special Olympics, sports and painters.

Specific ads during Olympics time that also special

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MARKET DEVELOPMENT SURF

EXCEL

OUR RELATIONSHIP IS STAINLESS like surf excel bachpan ka saathi, NO DAG IN RELATIONSHIP.

Surf Excel Campaign: Proposed by Sweta Leena Panda

Revamped campaign with the tag line: “Surf excel bachpan ka saathi , No Dag in Relationship”

Linking to a social cause, viz. no gender bias when it comes to love, true love.

Specific ads during Marriage or Valentine day time.

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MARKET DEVELOPMENT & PENETRATION OYO

ROOMS

• Revamped campaign with the tag line: “We belong to you”

• Linking to a social cause, viz. travel India and explore different place and culture.

• Specific ads during any festival time

We belong to you

OFFLINE –

1. Coupons/discount 2. Share your travel story with

OYO rooms

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MARKET DEVELOPMENT & PENETRATION VEG

MCDONALD

• Revamped campaign with the tag line: “save love , save life”

• Linking to a social cause, viz. go Vegetarian.

• Specific ads during any festival time.

We belong to you

OFFLINE –

1. Coupons/discount 2. Share your story why you turn

into vegetarian

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Surf excel OYO Rooms Veg McDonald High Dogmatic person (Celebrities like – winner of special Olympics or kid celebrities)

Low dogmatic Inner directness

Other Directness (They influence by others)

High need for recognition (these group of people love to think and collect information)

High OSL (Optimum stimulus level)

Classical Conditioning   Need for uniqueness (when a purely non veg eater choose a veg McDonlad)

Extremal influence    

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THANK YOU