Embed Size (px)
DESCRIPTION
Part 1: "Understanding the Value of Social Media Buzz and What It Can Do For Your Business" There are many definitions of Social Commerce in the world today but the simple fact is that if you are making money via the use of social media in any way or if you plan on making money via social media as a tool, you are already involved in the world of Social Commerce. The only thing that changed is that it now has a name that separates you from the many people who use social media for sharing their family photos, funny videos, and bewildering content. These people do not expect any financial gain from their sharing. Versus only talking about the success of companies whom have benefited from Social Commerce, our 8-part guide focuses on the foundations of Social Commerce domination which involves solid Social Media skills. Find out more today in our 8-part Social Commerce Master's Guide series. Follow us on SlideShare and visit www.creativeloot.com to sign up and test our breakthrough in-stream social selling application: Pro Loot.
Citation preview
About This PresentationOur 8-part guide is for any and everyone interested in selling and growing their business through the power of social media. So many people think they know social media but they are way off. Strategies that are specifically centered around one goal can hurt you in the long run.
Think about it…Wouldn’t you rather learn how to cook versus learn how to fry chicken?If you take the time to absorb the info contained in our guide, you will find yourself as the most intelligent social media expert in the room no matter where you go.
The Social CommerceMaster’s Guide
Prior to viewing this presentation, make sure to check out the Introduction to“The Social Commerce Master’s Guide” which can be found on our SlideShare account.
Social Media Explained in Plain English
The term social media has been carelessly tossed around and used too often in online marketing.
But what is it really about?
In essence, social media incorporates the use of online technologies and methods that allow people to share personal opinions and content, as well as swap insights and perspectives with the rest of the world.
The Different Shapes and Forms of Social Content
• Text – often used to write or put across personal opinions or posts• Images – photos are used to display
anything of interest• Audio – podcasts can be created to
other users to download• Video – video content can be shared to
engage, entertain or educate
Among the most popular social media sites at the moment include:• Social Networking: Facebook, LinkedIn,
Twitter, Google+• Wikis: Wikipedia• Video Sharing: YouTube• Photo Sharing: Instagram, Pinterest, Flickr• News Aggregation: Digg, Reddit
The New Approach to Branding and Communication
While we all know social networks is generally used by businesses to engage their target market and study consumer preferences and behaviors, the truth is, it has other equally powerful features that you can incorporate into your marketing strategy, with highly rewarding payoff at that.
The New Approach to Branding and CommunicationHere are other areas in your business that you can apply social media to drive success:• Customer Service• Internal Communications and
Collaboration• Recruitment and Retention
Understanding TheSocial Media Ecosystem
To effectively use social media to your full advantage, it is important to take time and learn how the ecosystem works and the emerging habits of the “social consumers.”Consider each social networking site as a town and the ecosystem basically pertains to the infrastructure of that town.
Understanding TheSocial Media Ecosystem
• In the same study, consumers reveal that brands that do not engage in social media are perceived as “out of touch” and outdated.
Converting Leads to Sales: The ROI of Social
MediaLike any business endeavor, you naturally want to have a fair idea on the return on your investment in social media and not simply jump right in just because it’s the popular thing.
The Social CommerceMaster’s Guide
Follow us on SlideShare to stay up to date on our 8-part series.Part 2 of our guide will focus on “Developing a Winning Social Media Marketing Plan.”The SlideShare presentation will be released on Monday August 25th, 2014.
Don’t want to wait?The complete download of “The Social Commerce Master’s Guide” can be found for free at bit.ly/SoComGuide
About Creative LootCreative Loot is a Social Commerce Platform and Innovation Think Tank based in Atlanta, Ga.
Social commerce, sometimes abbreviated as "s-ecommerce,“ is a term often used to describe new online retail models or marketing strategies that incorporate established social networks and/or peer-to-peer communication to drive sales.
Creative Loot designs and develops various technologies and strategies to help enhance the social commerce user experience for both sellers and buyers.
To learn more, send an email to [email protected]
Please feel free to visit us at www.creativeloot.com to sign up and test our breakthrough in-stream social selling application called Pro Loot.
About Creative Loot
DisclaimerThe purpose of our guide is to educate and provide information about Internet marketing and Social e-Commerce.
The data shared in our guide has been sourced from and by various experts, users, and thought leaders through vetted research, and analysis.
Every effort has been made to make this guide as complete and accurate as possible. However, there may be mistakes in typography or content. Also, our guide provides information only up to the publishing date.
The author and the publisher does not warrant that the information contained in our guide is fully complete and shall not be responsible for any errors or omissions.
The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by our guide.
