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Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

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The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame. There are many definitions of Social Commerce in the world today but the simple fact is that if you are making money via the use of social media in any way or if you plan on making money via social media as a tool, you are already involved in the world of Social Commerce. The only thing that changed is that it now has a name that separates you from the many people who use social media for sharing their family photos, funny videos, and bewildering content. These people do not expect any financial gain from their sharing. Versus only talking about the success of companies whom have benefited from Social Commerce, our 8-part guide focuses on the foundations of Social Commerce domination which involves solid Social Media skills. Find out more about our 8-part Social Commerce Master's Guide in this Introduction. Stay tuned to our updates by Following Us on SlideShare, and please feel free to visit us at www.creativeloot.com to signup and test our breakthrough in-stream social selling application called Pro Loot.

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Page 2: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

About Creative LootCreative Loot is a Social CommercePlatform and Innovation Think Tankbased in Atlanta, Ga.

Social commerce, sometimesabbreviated as "s-ecommerce,“ is aterm often used to describe newonline retail models or marketingstrategies that incorporateestablished social networks and/orpeer-to-peer communication to drivesales.

Creative Loot designs and developsvarious technologies and strategiesto help enhance the socialcommerce user experience for bothsellers and buyers.

To learn more, send an email to [email protected]

Page 3: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

About This PresentationOur 8-part guide is for any and everyone interested in selling and growing their business through the power of social media.

So many people think they know social media but they are way off. Strategies that are specifically centered around one goal can hurt you in the long run.

Think about it…

Wouldn’t you rather learn how to cook versus learn how to fry chicken?

If you take the time to absorb the info contained in our guide, you will find yourself as the most intelligent social media expert in the room no matter where you go.

Page 4: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

IntroductionThe consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in.

And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation.

With the birth of a whole new universe of social media, businesses play an entirely different ballgame.

Page 5: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

What Is Social Commerce?

There are many definitions of Social Commerce in the world today but the simple fact is that if you are making money via the use of social media in any way or if you plan on making money via social media as a tool, you are already involved in the world of Social Commerce.

The only thing that changed is that it now has a name that separates you from the many people who use social media for sharing their family photos, funny videos, and bewildering content. These people do not expect any financial gain from their sharing.

Social Media + eCommerce = Social Commerce

Page 6: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

Versus only talking about the success of companies whom have benefited from Social Commerce, our 8-part guide focuses on the foundations of Social Commerce domination which involves solid Social Media skills.

Please feel free to visit us at www.creativeloot.com to signup and test our breakthrough in-stream social selling application called Pro Loot.

Social Commerce

Page 7: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

Today, social media platforms have invaded and taken over public consciousness. It has become a big part of day to day routines and an indispensable communication tool for people to connect and stay in touch.

Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability and viability.

Businesses today are judged based on their Facebook or LinkedIn profiles, and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour.

Is Your Business Social Enough?

Page 8: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

Suffice it to say, social media has managed to steal the thunder away from traditional marketing methods.

Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals.

Is Your Business Social Enough?

Page 9: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

Highly competitive companies have taken the aggressive path and actively pursued the “Social 7 Pack”, made up of: Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram and YouTube.

This is in line with the aim to engage their target market and existing client base in order to fill the top of the sales funnel as well as understand the prevailing consumer preferences and behaviors to ensure brand loyalty.

Discover the “Social 7 Pack”

Page 10: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

However, signing up and maintaining multiple accounts on all social networking sites is not as easy as it seems.

Jumping right in without an in-depth understanding of the social media process can prove to be potentially detrimental for a company, which can lead to exposing its online presence as a serious risk and leading it towards an unproductive direction.

Discover the “Social 7 Pack”

Page 11: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

• Instagram: $65.00

• Pinterest: $58.95

• Facebook: $55.00

• Twitter: $46.29

• Linkedin: $44.24

• Google+: $40.00

• YouTube: $37.63

The Average Order Valueby Social Media Users:

Page 12: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

Take The Reigns Of Your Online Presence

Given the power of social media, it is critically important for businesses to work through their strategies and develop processes to lead to scalability, efficiency, and successful social engagement.

Our 8-part guide will provide you all the necessary information to understand the full potential of social media, as well as how your business can harness its latent power so you can make smarter decisions on how your organization can effectively incorporate it into your company’s marketing and communications mix.

If you want to drive your business forward, you need to make sure it stays social, current and relevant in consumers’ consciousness.

Discover how social media can become your most effective and influential marketing workhorse. Our 8-part guide will equip you with all the important information on how to get started and how you can use social media to your full advantage and rake its long-term rewards.

Page 13: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

The Social CommerceMaster’s Guide

Follow us on SlideShare to stay up to date on our 8-part series.

Part 1 of our guide will focus on “Understanding the Value of Social Media Buzz and What It Can Do For Your Business.”

The SlideShare presentation will be released on Monday August 18th, 2014.

Don’t wait to wait?

The complete download of “The Social Commerce Master’s Guide” can be found for free at bit.ly/SoComGuide

Page 14: Creative Loot Inc. Presents: The Social Commerce Master's Guide (Intro)

DisclaimerThe purpose of our guide is to educate and provide information about Internet marketing and Social e-Commerce.

The data shared in our guide has been sourced from and by various experts, users, and thought leaders through vetted research, and analysis.

Every effort has been made to make this guide as complete and accurate as possible. However, there may be mistakes in typography or content. Also, our guide provides information only up to the publishing date.

The author and the publisher does not warrant that the information contained in our guide is fully complete and shall not be responsible for any errors or omissions.

The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by our guide.