1. WHICH OPTION WOULD YOU LIKE TO SELECT? The Science Behind
Permission-based Marketing!The Science Behind Permission-based
Marketing!
2. The Origin of Permission-based Marketing!The Origin of
Permission-based Marketing! Did I give you the permission to: Email
me? Tweet me? Forward to me? Did I give you the permission to:
Email me? Tweet me? Forward to me?
3. Earlier...Earlier... Interruption Marketing CAN'T STAND
IT!
4. Earlier...Earlier... Interruption Marketing Telecalling TV
Ads Unwanted Mails
5. Earlier..Earlier.. Interruption marketing = Noise-based
Marketing The more noise marketing makes, the more efforts
businesses have to take to get attention! The more noise marketing
makes, the more efforts businesses have to take to get
attention!
6. Now...Now... Permission-based Marketing
7. Why Permission based Marketing?Why Permission based
Marketing? Because, it doesn't interrupt people's TIME TIME SPACE
SPACE PEACE OF MIND PEACE OF MIND
8. Why Permission based Marketing?Why Permission based
Marketing? First-time contactFirst-time contact Consumers grant
companies the permission to talk to them Consumers grant companies
the permission to talk to them Strangers get converted into friends
and friends into loyal customers Strangers get converted into
friends and friends into loyal customers Second-time contact
(Tele-prospecting) Second-time contact (Tele-prospecting)
9. Why Permission based Marketing?Why Permission based
Marketing? Long-term business relationships! Long-term business
relationships!Opt-inOpt-in
10. Why Permission based Marketing?Why Permission based
Marketing? Unlike unwelcome interruption, permission-based
marketing makes every communication- Unlike unwelcome interruption,
permission-based marketing makes every communication-
PersonalPersonal RelevantRelevant AnticipatedAnticipated
Personalized Communication!Personalized Communication!
11. Why Permission based Marketing?Why Permission based
Marketing? Each contact that moves up the loyalty ladder Each
contact that moves up the loyalty ladder Narrows communication gap
with tailored experiences optimized at each stage! Narrows
communication gap with tailored experiences optimized at each
stage!
12. Permission based MarketingPermission based Marketing 2015
2015 Statistics Proves It!Statistics Proves It! 77%of consumers
prefer to receive Permission-based marketing messages via email
77%of consumers prefer to receive Permission-based marketing
messages via email 60%of marketers considers emails as critical
enabler for sales and services 60%of marketers considers emails as
critical enabler for sales and services
13. Permission based MarketingPermission based Marketing 2015
2015 Statistics Proves It!Statistics Proves It! Top 3 uses of
permission-based marketing emails comes from Top 3 uses of
permission-based marketing emails comes from Newsletters (66%)
Newsletters (66%) Promotional content (54%) Promotional content
(54%) Welcome emails (42%) Welcome emails (42%)
14. Permission based MarketingPermission based Marketing 6
Levels On Permission scale 6 Levels On Permission scale!!
Intravenous Marketing Permission on customer's behalf Magazine
Subscription ExamplesExamples Loyalty points Marketing Offering
points to bring customer back Supermarkets membership Personal
Branding Based on relationship intimacy level customers choose the
Preferred one Linked In, Facebook, Twitter etc. Brand Trust The
product is the brand and time-taking to trust Colgate, Coca cola
etc. MeaningMeaningTypesTypes
15. Permission based MarketingPermission based Marketing 6
Levels On Permission Scale 6 Levels On Permission Scale!!
Situational selling Unsolicited marketing advice Store clerk advice
on a gift, a selling on street ExamplesExamples Spam Sending an
unrelated offer Junk mails MeaningMeaningTypesTypes
16. Now you know... Not All Permissions Are Equal Enough!
Before Marketing, watch out... If the customer is ready to hear
what you have to say. Now you know... Not All Permissions Are Equal
Enough! Before Marketing, watch out... If the customer is ready to
hear what you have to say. Data courtesy:pardot.com salesforce.com
Data courtesy:pardot.com salesforce.com