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An insight into changing online consumer behaviour and the growing importance of marketing in real time for The Digital Future.
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The Real Time Opportunity
Sri Sharma, Managing Director & Founder
@srisharma @netmediaplanet
Leading Search and Display specialist
driving a step change in performance
Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search
3
Clients
4
1. Harnessing Social
Media in Paid Search
Responding to trending website products
• Product monitoring
• Trend recognition
• Real time response
Real time response in Paid Search
Real time response in Paid Search
2. Integrating with TV
• Voice search
3. Integrating with In-store
• Footfall
• Dwell times
• Movement to
checkout
Online to Offline measurement and growth
Remarketing In-store > Online
4. Integrating with
the weather
CWO landing page with jackets, sleeping
bags, tents
Real time response in local Paid Search
• Precipitation
• Temperature
• Wind speed
Real time response in local Paid Search
Results:
• Increased revenue +29%
• Increased ROI +41%
• Increased AOV +40%
29
Leading Search and Display specialist
driving a step change in performance
Best Use of Mobile Grand Prix Award Innovation in PPC Best Use of Search