THE WORLD’S SMARTEST VIDEO COMMUNICATIONS PLATFORM

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Video Through Each State of the Funnel

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Did You Know? Its Importance

Aware

A website with video is 50 times more likely to appear on the first page of a search

engine results page

Increased online brandawareness, visibility and search

engine rankings

Consider

75% of users visit the marketer’s website after viewing a video

Increased site visits, leads and communications penetration via marketing clutter and customer

engagement

Convert

Video promotion is over 6 times more effective than print

and online

Increase sales conversions and reduce cost per acquisition

Buy

Customer testimonials have the highest effectiveness rating of 89% for all types of content

marketing.

Reduced CPA as retaining customers through word of mouth

is cheaper than acquiring new ones.

Sources(1) http://thenewagency.com/wp-content/uploads/2013/08/brightcove-aberdeen-whitepaper.pdf(2) http://thenextweb.com/future-of-communications/2015/02/16/people-still-using-sms-2015/(3) Source:: SoundBite Case Studies,” p.15; eMarketer.com, Pew Research Centre, p.3-4

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Video Not Working for You?

Have you• invested in a brilliant video,• embedding on your site,• uploading it to Facebook and YouTube • Low Performance from true view.

• Pop Up Blockers getting in your way

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Think Video Is Expensive? Think Again…

• Mobile devices have made it easier to create video.• Great for internal comms, testimonials or training.• Don’t use for TVC

• Great tools out there such as biteable

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Video Distribution

Reach New Customers Lead Nurture & Repeat Customers

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SMS Video Stats

91 percent of adults keep their smartphones within arm’s reach 

97% of incoming texts are read, compared to just 24% of e-mails

Today, over 20% of video views are happening on mobile devices

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Top 7 SMS Distribution Benefits1.    High Response Rates. 

Approx. 95% of incoming texts are read, compared to just 11% of e-mails.

2.    Targeting Millennials. About 95 percent of adults 18 to 29 years old use text messaging.

3.    Reaching the Masses.  4 billion owners of mobile phones from the 6.8 billion people on earth

4.   Immediacy. SMS’s avg send-to-open time is 14 minutes, compared with 6.4 hours for email.

5.    Texters Mean Higher Profits. The avg SMS user is also more profitable, transacts more frequently, and has a

higher purchase basket size.

6.    SMS Messaging Can Increase User Engagement. Targeted SMS marketing messages assist in developing deeper user engagement.

7.    Low Cost. 

SMS is charged per message sent. Lower total cost than other marketing channels

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Email Video Stats

Using the word “Video” in an email subject line boosts open rates by 19%

Increases click through rates by 65%

Reduces unsubscribes by 26%

Source:http://blog.hubspot.com/marketing/video-marketing-statistics

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Video WAS hard to play in browsers, email and SMS.

HTML5 changed this;• with video tags.

• Its supported by all modern browsers

• iOS devices do not support Flash.

• It makes video able to render on all devices including feature phones

• End users don’t have to add a plug in to play the video

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- IndexingSchema.org HTML video tags

- Content and Repurposing- Transcribe the videos – Scribie

- SERP CTR- Video is 50 times more likely to get organic page ranks in

Google than plain text results. (Source: Forrester Research) 

- Link Building- Posts with videos attract three times more inbound links than

plain text posts. (Source: Moz)

And the SEO

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Facebook Video Reach

Source: http://www.argentasmag.com/facebook-videos-has-more-organic-reach-than-any-other-post-type/

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- 2 developers: • One front end • One back ends

- 1 Sales/Account Manager

- https://www.vidcorp.com/en-au/company/careers/

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Give Away

REY YESILNACAR0417036594REY@VIDCORP.COM