Embed Size (px)
DESCRIPTION
The “Year of Mobile” has come and is here to stay. It’s no longer a question of “if” brands should have a mobile presence, it’s “how” and “when.” In this session, you’ll hear strategies and tactics from brands who have implemented successful mobile marketing campaigns that achieve results.
Citation preview
Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
Track: Mobile & Web Marketing
#CNX14
#CNX14
Get Started with Mobile Marketing:Email, SMS, Push, and Responsive Email & Web
Jamie Smith, Marketing Director at Shoutz, Inc.
Joel Morrow, CEO of Digital Fusion
Mike Koocher, CIO of Phantom Fireworks
Greg Murphy, Mobile Product Manager at ExactTarget
Track: Mobile & Web Marketing
#CNX14
3.13.3
Average Hours Per Day Spent on Mobile Device
Get Started with Mobile MarketingGreg Murphy
Product Manager, Mobile
Track: Mobile & Web Marketing
#CNX14
Jamie Smith, Marketing Director Joel Morrow,
CEOMike Koocher,
CIO
Meet Our Speakers
Track: Mobile & Web Marketing
#CNX14
Got a question? Text me.
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text to win a FitBit Flex!
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Shoutz, Inc.Jamie Smith@JamieCCCrunch
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Digital FusionJoel Morrow
@joelmorrow
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Phantom FireworksMike Koocher
@FireworksIT
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Making The Case For Mobile
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Finding Success
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Winning Numbers AlertOpen Rate: 53%
Ticket Match AlertOpen Rate: 40%
Jackpot Update AlertOpen Rate: 4%
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
9,200,000Messages sent to Users
25%56% 36%
Email OpenRate
Push OpenRate
Growth Rate
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
365% Total ROI
1.6% Buy Rate(11x higher than Email at 0.15%)
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
First 18 Days:
19,625Subscribers
Welcome Offer Redemption
Rate:
56%
1st Week Offer Redemption
Rate:
25%
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
$2,068,000Revenue from Welcome SMS
Messages
$635,000Incremental
Revenue Driven by Bounce-Back Offers
50-to-1Program revenue-to-expense ratio
($635,000/$12,500)
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Lessons Learned
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
What’s Next?
Text QUESTION [message] to 59545Msg&Data Rates May Apply.
Track: Mobile & Web Marketing
#CNX14
MobileConnect Screenshot
PLACEHOLDER SCREEN
Click to paste picture if copying from other slide. Click in center to browse for file to place
Track: Mobile & Web Marketing
#CNX14
MobilePush Screenshot
PLACEHOLDER SCREEN
Click to paste picture if copying from other slide. Click in center to browse for file to place
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Questions?
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Fitbit Giveaway
Take the Survey in the Connections 2014 Mobile App
Join the Conversation!
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Track: Mobile & Web Marketing
#CNX14
Thank you!
Track: Mobile & Web Marketing
#CNX14
CUSTOMER JOURNEY SHOWCASE
MARKETING THOUGHT LEADERS
EMAIL MARKETING PRODUCT STRATEGY& ROADMAP
PERSONAL TRANSFORMATION
& GROWTH
SOCIAL MARKETING MOBILE & WEB MARKETING
DEVELOPERS HANDS-ON TRAINING
INDUSTRY TRENDSETTERS
CREATIVITY & INNOVATION
SALESFORCE FOR MARKETERS
ROUNDTABLES
