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THE POWER OF UNIQUENESSFor Hunter TAFE Cert IV Marketing
Unleash Your Higher Power – Heidi Alexandra Pollardwww.UQPower.com.au
As a workplace futurist and culture hacker, I get excited about the creation of uncorporate cultures and how business and people are adapting and creating new ways of working in order to remain relevant and be sustainable.
I’m passionate about
Work / play / living
Generosity EconomyGlobal nomadsCity based dwellersMassively mobile
EnergyDisconnectionDepression
Co-workingCollaboration
End of retirement
Cloud computingEducation reengineering
Quadruple bottom line
The challenge then for business owners and professionals is today’s world it is becoming even harder to
stand out.stand out.
““Heidi we’ve seen more Heidi we’ve seen more change in the last 3 change in the last 3
years than in the last years than in the last 3030.” .”
Shift happens.
• Hyper-connectivity• Increased Demand for CSR• Accelerating Technology • People want tailored convenience
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Change is happening exponentially
But people think linearly
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“The temptation of business is always to feed yesterday and to starve tomorrow.”
Dr Peter Drucker
Facebook – world’s largest media owner
Creates NO content
Alibaba – world’s most valuable retailer
has NO inventory
UBER – world’s largest transport company
Owns NO VEHICLES
air bnb – world’s largest accommodation provider
Owns NO HOTELSyet does 500,000 average #nightly stays
The best thing about being a workplace
futurist is that I get to make mistakes
Let’s take a walk in the Let’s take a walk in the Land of Possibility Land of Possibility
and see if you can be a and see if you can be a futurist too!futurist too!
Let’s take a walk in the Let’s take a walk in the Land of Possibility Land of Possibility
and see if you can be a and see if you can be a futurist too!futurist too!
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PAIR SHARE - DISCUSSHow many predictions did you guess?
Which predictions surprised you the most?
How does this apply to branding, marketing and consumer behaviour?
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CHANGE IS GOING TO HAPPEN YOU CAN CHOOSE TO LET IT HAPPEN TO
YOU OR YOU CAN
Make It HappenAND LEAD THE WAY!
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WHAT DOES ALL THIS CHANGE MEAN FOR
Branding?
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So what does it actually take to create a successful, sustainable
Personal or business brand?
associationWha
t is
a B
RAN
D?
name
logo
Why branding?
Take water + sugar + fizz + a can = costs less than 30c Write Coca-Cola on the can and charge $3.90Coca-Cola spends more on its brand than on its product
“A brand is more than a name or a logo – it is a promise and a contract with everyone with whom you are dealing. And if people feel that the offering does not live up to what they expect from the brand, they will decide to stop buying.”
- Richard Branson
individuals arealso unique
brands
SO WHERE DO YOU START?
#startwithU
LEVERAGE YOUR MINDYour brain is pre-programmed to answer questions.
Who was your best friend at school?
What was your first car?
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UQPower.com.au#StartWithU
COLLABORATION AND LISTENING HACK
WANT TO INNOVATE? THEN START ASKING BETTER
questionswww.UQPower.com.au
• Person A – share with Person B something you’d like to be know for (or the company you work for).
• Person B – you can only respond with questions (no problem solving, telling or sharing your stuff)
EXTREME QUESTION CHALLENGE
If there is any hope of change it has to #startwithU
U must CHANGE
U must GROW
U must GET UNCOMFORTABLE
#startwithU
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REPORT BACK
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Download this presentation at
Stay in touch www.UQPower.com.auwww.linkedin.com/in/heidialexandrapollard