Home is Where the App Is
Matt Hobbs, JUST EAT
Mobile Marketing Life Conference27 November 2014
Matt HobbsMobile Product Lead
At JUST EAT we connect hungry people..
..with our takeawayrestaurant partners
To empower consumers to love their takeaway
experiencewherever they are
So where are our consumers?
Everywhere.Even at home.
Our Appy Family
Key Mobile Takeaway
H1 2014 JUST EAT processed 20.6m orders in the UKJune 2014: 56% of UK orders were mobile
Of course that wasnt just pizza.
Our mobile app goal is to give you a superpower..
..to order takeaway in a few taps.
The Home of the Future
The House of the Future, Now
Quantified becoming SmartTrack, adjust, improve.
EngageableYou can have a two way conversation with your home
A Hackable PatchworkNo sleek integration, just things that talk together
The quantified self movement is all about us.
By knowing what we do, our habits can improve.
Easily digestible info, little steps, big change.
A quantified house does this for our environment.
Talk with your home
Have An Engaging Conversation
Heath Robinson 2.0
Are you hungry?
The distant future (the year 2015?)
Im on, and ready!
Perfect pizza mood lighting
Try. Fail. Learn. Repeat.
We dont always know what will work..
We shape our tools,then our tools shape us
Thanks for listening!Any questions? Thoughts? Feel free to get in touch:
Email: email@example.comTwitter: @isUseful